Did you know that 90% of the world's data has been created in the past two years?
Combine this with AI (artificial intelligence), and the marketing landscape has been completely transformed. Personalization is no longer about putting a person’s first name in a subject line but rather anticipating and knowing their every want and need.
Builders today have access to much of it through technology and tools like Google Analytics, marketing automation, NewHomeSource, or any other platform that tracks their demographic and behavioral data.
In his presentation from INsights 2022, Utz Baldwin, BDX Vice President of Innovation and Business Development, provides examples from both the building and other industries on how companies today are improving their marketing by leveraging the data at their fingertips.
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