DCX 2018: Reviews, Photos and other Consumer Generated Content from Ian Strain-Seymour
Whether it’s a simple purchase or a complex, heavily considered purchase, every purchase is a journey. And those journeys are evolving and changing. Today’s consumers expect more and different information. And they are demanding immediate access to it. They aren’t satisfied with official brand communication & information. They want information from a source they trust; other consumers. In this talk, we look at the new types of information, like customer reviews and consumer generated photos that shoppers are demanding and how they use that these as part of their decision process.