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Visual Content Playbook

As the saying goes, ‘Content is King’. Visual assets are a vital part of a brand’s marketing strategy and a content first approach is a necessity in today’s world. We’re not the only ones that think so, home shoppers and Google agree. Dynamic visual content is one of the best ways to engage home shoppers throughout the home-buying journey. With hundreds of home options and builders to choose from, great content is not only inspiring, but it can be the deciding factor between getting the sale or missing out.

About the Author

Builders Digital Experience

At BDX, our team of experts sets us apart. For over 20 years, we’ve helped top builders successfully market their new home communities. We work with over 1000 builders to create successful digital marketing programs. Our professionals are experts in the latest technology, marketing, and industry trends.

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Visuals sell! 31% of shoppers bought a house site unseen.

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