Marketing Hack—Pique The Interest of Today’s Home Shopper

Lifestyles have changed—has your marketing changed to tell the story? Most builders have a high-quality photo-real rendering today featuring the front of the home and some have delved into interior renderings as well, but is this enough?

 

Marketing Hack—Pique The Interest of Today’s Home Shopper.

 

2020 defined stir crazy for most of us and pandemic life opened the door to new hobbies, work from home, and more interesting spaces to hang out with the family. Talk of a new home has been on the lips of many Americans. The trick to marketing to this antsy bunch is simple—capitalize on the multi-use space. Your standard 3 or 4 bedroom home can look like a dream come true to shoppers pining to take their crafts from the kitchen table to an organized room or a garage turned woodshop. You never know what will catch a home shoppers’ eye and pique their interest, but you can make the connection happen more easily by showing rooms furnished in different ways. Check out a few ideas below. Want to turn your extra bedroom into a hobbyist dream? BDX can create a rendering or virtually stage a photograph of the room for the perfect scene to grab home shoppers’ attention. Email us or visit thebdx.com for more information.

 

Marketing Hack—Pique The Interest of Today’s Home Shopper.

About the Author

Alaina Latiolais

Alaina Latiolais is currently the Marketing Manager and HBA Partnership Program Manager for Builder’s Digital Experience. She previously worked as a Digital Marketing Consultant for BDX working with builders of all sizes in the Austin, San Antonio and Corpus Christi markets. Finding her love for B2B marketing, she now helps educate home builders about marketing and technology and understanding the digital consumer. Alaina has over a decade of experience working with small, medium and large businesses on their marketing strategies, always with a strong focus on the latest technology and results. She has a practical approach that saddles between warm and daring, always challenging businesses to take the next step to adopt new technology and ideas.

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Visuals sell! 31% of shoppers bought a house site unseen.

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