Low On Cost, High On Impact

Marketing a new community? Timing is critical. It takes time to build awareness and an interest list when you are the only one that can “see” the vision. Thankfully, bringing the vision to life is easy with an animated tour and it doesn’t have to break the bank either. 90% of shoppers feel video is useful when making purchase decisions (Internet Retailer) and websites that use properly optimized video are 53X more likely to be featured on page 1 in Google search results.

These three options will give you what you need all under a $10k investment. The best part, they can also be executed quickly so you don’t waste any time getting your marketing ramped up.

Flyover Animation

Rolling hills and green spaces—nothing captures the scope of a community like a flyover. This 45-60 second clip is a great attention-grabber and is the perfect way to showcase your community before it’s built. Up to 5 unique exterior elevations are included, as well as a high res bird’s eye image, giving you ample content to kick off your listings, website, and social media. You can also upgrade your animation over time to include your amenities or expand once you have more details locked down.

Streetscape Animation

A streetscape animation captures the essence of what it will be like to drive through a community as a resident. These short animations are the perfect solution to market while you shore up the details on amenities. They can also be expanded on once you have plans and selections finished for your clubhouse, parks and pools. It also includes 5 elevations and 2 high-res streetscape renderings.

Coming Soon Video

You need to launch marketing ASAP, but you do not have plans—don’t fret. BDX’s Coming Soon videos can market your dirt before you even break ground by highlighting points of interest in the area, all for under $2,500. It’s a no brainer!

Interested in learning more about how to market your new communities before you break ground? Visit us at TheBDX.com or email us to learn more.

About the Author

Alaina Latiolais is currently the Marketing Manager and HBA Partnership Program Manager for Builder’s Digital Experience. She previously worked as a Digital Marketing Consultant for BDX working with builders of all sizes in the Austin, San Antonio and Corpus Christi markets. Finding her love for B2B marketing, she now helps educate home builders about marketing and technology and understanding the digital consumer. Alaina has over a decade of experience working with small, medium and large businesses on their marketing strategies, always with a strong focus on the latest technology and results. She has a practical approach that saddles between warm and daring, always challenging businesses to take the next step to adopt new technology and ideas.

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