3 Tips To Clean Up Your Files

 

It’s that time of year again! It’s time for a little file clean up. We’ve got a few tips below to get your files and images ready for the busy spring selling season. It might be one of those things you are tempted to push into next year, but you will be so happy you didn’t when you walk in after the holidays to organized files.  So let’s get to cleaning. Here are three easy steps to cleaner files.

  1. Keep a consistent naming convention that includes the date

Clever names rarely work out when it comes to naming your files. It makes them harder to find and recall when you need to access them after the time has passed. Set a naming structure formula and include the date so there are clues you can look for if you need to find it later.

  1. Invest in a file management system

Gone are the days of passing around flash drives of images. You need one place to store all of your images that give you the capability of sharing and accessing them from anywhere and on any device. BDX uses a Digital Asset Manager to deliver renderings for our clients, but some of our clients have taken it one step further to access some of the premium features like the ability to give access to certain files outside of your company and access to export in different file types and sizes right within the tool without needing expensive editing software. It also helps ensure that only the most up-to-date files are used and aren’t at risk on an individual’s computer. I’ve heard from some of our clients that it’s their secret sauce to working efficiently. Email us if you’d like a tour to learn about the premium features of the BDX digital asset manager.

  1. Put artificial intelligence to work

Why do the work, when you can have AI do it for you? Do you know how many images you have? Do you know how many bathroom images you have vs. kitchens? What’s the quality of your images? Does it matter? Yes, it does! Research shows, that images are everything when it comes to driving leads on your listings and your website. Inscene leverages artificial intelligence to give you a detailed analysis of your image files so you know what you have across your organization from room type to quality to details like what’s in the room—spitting out details that can help expand your SEO efforts.

With these three tips you will be on your way to improving not only your efficiency heading into the selling season, but it will create some consistency across your teams to ensure your marketing engine is running full steam ahead. If you need help, email us or visit TheBDX.com for more information.

About the Author

Alaina Latiolais

Alaina Latiolais is currently the Marketing Manager and HBA Partnership Program Manager for Builder’s Digital Experience. She previously worked as a Digital Marketing Consultant for BDX working with builders of all sizes in the Austin, San Antonio and Corpus Christi markets. Finding her love for B2B marketing, she now helps educate home builders about marketing and technology and understanding the digital consumer. Alaina has over a decade of experience working with small, medium and large businesses on their marketing strategies, always with a strong focus on the latest technology and results. She has a practical approach that saddles between warm and daring, always challenging businesses to take the next step to adopt new technology and ideas.

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