With 4,000+ active home tours under our belt, we’ve learned a few things that every home builder should know. Our tours collectively have put home shopper eyes and clicks on tours with over 47 million impressions and 15.9 million visits to tours to date.
First, let’s define what we mean by tours. We group tours in two ways—tours for built homes and tours for unbuilt homes and then there’s a variety of offerings for each one. Tours for built homes include Matterport Tours and Video Tours while tours for unbuilt homes include Interactive Tours, VR Tours, and Animated Tours.
- Quality Matters
It makes sense, but can be a major detail that is overlooked when finding a vendor to work with. Tours generally have a long shelf life of 3+ years and need to reflect the quality of your work. For instance, close examination of a low-quality matterport tour can reveal jagged edges on the floor plan, black space in the tour, as well as a lack of attention to detail when it comes to ensuring the space is ready for a shoot. A quality vendor will have a checklist to ensure every standard is met and that each and every home looks its absolute best.
- Online Tours Are No Longer The Exception, They are The Expectation
According to Apartments.com, Virtual tours are viewed 3—6x longer than those without. Pair that with the fact that 63% of buyers made an offer on a home site unseen. Having tours of your specs and models puts you in the game.
- Tours are The Most Powerful Marketing You Can Have
If you consider the ROI of your marketing investment, home tours dollar for dollar give you the most bang for the buck. Matterport tours also supply 4k images that can be used in marketing collateral, your website and listings. VR tours give you additional interior renderings that can be zoomed in for attention to details for an endless supply of high-quality images that can be used everywhere including your social media.
About the AuthorMore Content by Alaina Latiolais