Video Is A Powerful Marketing Strategy

Adding video to your website can not only boost your Google ranking, but it could boost your conversions too. Websites that use video typically convert on average 4.8% more vs. 2.9% for websites that don’t use video.

Don’t know where to start? We created this visual path for an easy look at how to introduce more video to your website and cover your bases for buyers that are at different stages of the buyer journey. Want to learn more about how to incorporate video into your website? Email us or visit for more information.

About the Author

Alaina Latiolais

Alaina Latiolais is currently the Marketing Manager and HBA Partnership Program Manager for Builder’s Digital Experience. She previously worked as a Digital Marketing Consultant for BDX working with builders of all sizes in the Austin, San Antonio and Corpus Christi markets. Finding her love for B2B marketing, she now helps educate home builders about marketing and technology and understanding the digital consumer. Alaina has over a decade of experience working with small, medium and large businesses on their marketing strategies, always with a strong focus on the latest technology and results. She has a practical approach that saddles between warm and daring, always challenging businesses to take the next step to adopt new technology and ideas.

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