3 Tips To Marketing Success

The headlines have been filled with articles announcing the rise in interest rates and it’s possible that inflation could cause them to rise even higher. With grocery prices, gas and more on the rise, these things will likely put a crunch on homebuyers. While we don’t expect a full meltdown, we do expect things to tighten up a bit. The good news is that there are plenty of things you can do to right the wave well. 

3 marketing tips for homebuilders.

1. Target The Right Buyers

Sure there will be people that drop out of the market due to affordability and the sharp increase in rates, but that doesn’t mean that the market will drop to zero. Listing your homes on aggregator sites like NewHomeSource.com connects you with home shoppers that have a preference for new and are more likely to convert to a sale. In fact, builders that list their homes with BDX typically can equate 30% or more of their sales to a BDX lead. That’s great ROI!


3 marketing tips for homebuilders.


2. Go The Extra Mile With Content

In a hot market it’s easy to let your content slide. A paper napkin as a floor plan can almost pass when buyers are in a frenzy. That might not be the case for much longer and investing in content that will stand out in your listings and on your website can be one of the best ways to get a competitive edge. High-quality photo real day or dusk renderings really pop and can improve your chances of having a buyer click on your listing.



3. Showcase The Best Of What New Homes Have To Offer

New homes can be customized. We say it, but interactive tools and interactive floor plan designers show it! When a buyer is able to build a floor plan in an interactive floor plan, they get to design their home around their needs and their lifestyle. Visualizers help sell the beautiful materials and options available in a new home. BDX visualizers can also integrate manufacturer images and details from the Envision Online Design Center database for true ingredient branding.

Want to learn more about how you can make sure that you are getting your fair share of the market? Email us or visit theBDX.com for more information.

About the Author

Alaina Latiolais

Alaina Latiolais is currently the Marketing Manager and HBA Partnership Program Manager for Builder’s Digital Experience. She previously worked as a Digital Marketing Consultant for BDX working with builders of all sizes in the Austin, San Antonio and Corpus Christi markets. Finding her love for B2B marketing, she now helps educate home builders about marketing and technology and understanding the digital consumer. Alaina has over a decade of experience working with small, medium and large businesses on their marketing strategies, always with a strong focus on the latest technology and results. She has a practical approach that saddles between warm and daring, always challenging businesses to take the next step to adopt new technology and ideas.

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