Market Your New Community Before You Break Ground


You’ve selected the perfect piece of land, cleared the trees and have a vision for your new community, but how do you market dirt? Home shoppers list trouble visualizing as one of the top friction points when searching for a new home or community, creating a challenge if you don't have much to visualize .

What if you need something quickly while you work on a detailed animation of your soon to be amazing community? A Coming Soon Community Video can capture points of interest and drop in pins to highlight the best of your location and future amenities. Check out this sample of how one builder used a simple drone video to build excitement for their soon-to-be-built community.

If you don’t know where to start, BDX can help. Reach out or visit us at

About the Author

Alaina Latiolais

Alaina Latiolais is currently the Marketing Manager and HBA Partnership Program Manager for Builder’s Digital Experience. She previously worked as a Digital Marketing Consultant for BDX working with builders of all sizes in the Austin, San Antonio and Corpus Christi markets. Finding her love for B2B marketing, she now helps educate home builders about marketing and technology and understanding the digital consumer. Alaina has over a decade of experience working with small, medium and large businesses on their marketing strategies, always with a strong focus on the latest technology and results. She has a practical approach that saddles between warm and daring, always challenging businesses to take the next step to adopt new technology and ideas.

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