IBS 2018 Day Two Recap

As IBS attendees hustled between private events, education sessions, meetings, and time on the trade show floor, the BDX team was in the middle of it all!

IBS 2018 Day Two RecapDay two of the International Builders Show started off with BDX CEO Tim Costello delivering the keynote address at an exclusive breakfast hosted by Meyers Research benefitting building industry charity HomeAid America. Three insightful sessions brought together key industry stakeholders for an unforgettable forecasting event. Tim talked about Digital Disruption in Homebuilding and his speech was a wake up call for many in the room to start embracing the technologies and innvovations that will drive our industry forward.

IBS 2018 Day Two RecapBack on the trade show floor in booth W5071, we were excited to not only get to see so many builders and product manufacturers, but also connect with our industry partners. Always great to see the team from SmartTouch Interactive, and of course our friends at Marks Systems, Hyphen Solutions, Lasso CRM, and more.

We also had a new "worker" in our booth. Builder Bob made several appearances throughout the day through our BDX SnapChat Lens. To download the Lens, click here and Builder Bob can join your party too!

IBS 2018 Day Two RecapAs always, our favorite moments of the day were our visits from our awesome clients. Drees Homes, Ellis Custom Homes, 13th Floor, David Weekley, Richmond American, Homes By Westbay, and dozens more stopped by to say hi and see the latest virtual reality technologies, the Envision online design center, our home visualizer tools and more!

We are gearing up for another great day -- there's still time to come by booth W5071 and see us, and don't miss our executives speaking at several IBS Education sessions throughout the day:

Thursday, January 11

8:30 am -- Melissa Morman, BDX Chief Client Officer, and Tim Costello will arrive fresh from the 2018 Consumer Electronics Show (CES) and will highlight the technologies and innovations just announced at CES that will impact the building industry this year. The session, entitled Best in Show, will be held in room W311C.

1:30 pm – Jay McKenzie, BDX Director of Content will be unveiling new research about the home shopping habits of the 55+ crowd during a panel session with leading builders entitled – Social Media and Active Adults: Myths and Realities. Join the discussion in room W307C.

BDX CEO Tim Costello will also be hosting a Tech Bytes Series focusing on the latest Interactive, Virtual Reality, and Sales Center technologies. Stay for the whole 3-part series or join for a single session. All Tech Bytes presentations will be held in room W230. 

12:30 pm – Interactive Tools
1:20 pm – Virtual Reality
2:00 pm – Digital Sales Center

See you soon!

About the Author

Eleanor Bowman

Eleanor Bowman is currently the Director of Marketing for Builders Digital Experience (BDX). In this role, she leads the company’s B2B marketing initiatives and is passionate about helping educate home builders about the latest digital marketing and technology trends. She is a frequent contributor here on www.BuilderUniversity.com and speaks at home building events around the country on a variety of topics. Eleanor has spent over 20 years working in marketing, advertising, and public relations for companies in the technology, education, energy, and real estate industries. She is a proud Longhorn with a degree in Advertising from the University of Texas at Austin.

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