IBS 2018 Day One Recap

Wow! What a great  day in booth W5071 at the International Builders Show. 

The first day of #IBSOrlando was filled with terrific conversations, interactive demos of the latest technologies, meeting new builders, and connecting with our awesome clients. One of our digital marketing consultants described the overall mood at the show as optimistic. He said after a few hours on the show floor, "There is a general feeling of excitement in the air this year. It has felt like in year's past that people were cautiously  optimistic, not ready to fully embrace market recovery. This year feels different -- people are truly moving forward not looking back."

Builders lined up to try out the latest virtual and augmented reality solutions. As BDX showed off their latest VR projects, we also unveiled a new virtual reality package that let's a builder get a complete oculus virtual reality tour, a VR Walkthrough for their website, and 5 interior renderings to use in marketing programs. For a limited time, for under ten thousand dollars, a builder can get a comprehensive VR experience plus these additional rich media assets. There were lots of whoa's, ooh's and aah's as builders tried on the VR headsets and saw first hand how impactful these tools can be.

We even released a fun, short video about the impact of VR in the home buying process.  You can check it out here:  

The team always gets excited when a familiar face shows up in the booth to say hi and see our new products. From the builder who just started his first project with BDX building a new website to clients that we have worked with for years, these are always our favorite moments of the day.

Another reason to stop by the BDX booth? To get your free copy of realtor.com's housing insights report -- customized just for builders. You can read more about it here and then stop by booth W5071 to pick yours up. 

And guess what? We get to do it all again tomorrow! Join us for coffee in the booth from 9-11 and stick around to learn how we can help you meet your 2018 goals. See you tomorrow in booth W5071.

About the Author

Eleanor Bowman

Eleanor Bowman is currently the Director of Marketing for Builders Digital Experience (BDX). In this role, she leads the company’s B2B marketing initiatives and is passionate about helping educate home builders about the latest digital marketing and technology trends. She is a frequent contributor here on www.BuilderUniversity.com and speaks at home building events around the country on a variety of topics. Eleanor has spent over 20 years working in marketing, advertising, and public relations for companies in the technology, education, energy, and real estate industries. She is a proud Longhorn with a degree in Advertising from the University of Texas at Austin.

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