Marketing and Sales for Building Professionals
Saturday, January 7 | 9:00 AM - 5:00 PM
Signature Group(s): Pre-show Course
Location: Hyatt Regency Orlando
Related Designation(s): CGA, CGB, CGR
Continuing Education: NAHB - 6.0 CE hour(s)
Instructors: Beverly Koehn/Social Media Section: Jay McKenzie
The days of “build it or remodel it and they will buy” are a thing of the past. Today customers are both demanding and selective and, thanks to the world of technology, they are very well educated. So how do you stand out from the crowd and make your brand relevant? This course will give you an overview of the many types of marketing and sales tools available today to help you build your unique brand and a positive reputation so you can engage and motivate potential customers, clients and referral partners to choose your product or remodeling services. After the course, you will be given exclusive access to a Student FTP Site that provides additional resources for learning more about the sales and marketing techniques described in this course.
As a graduate of this course, participants will be able to:
Identify social media and emerging technology to enhance marketing
Describe time-tested and cutting-edge tactics to increase the effectiveness of advertising, promotions and public relations
Identify a variety of methods to generate and qualify sales leads
Describe positive strategies to gain the agreement and close the sale
Describe follow through techniques that lead to great referrals
This Course Qualifies For:
6.0 CE for AIBD
6 CE for all NAHB Designations except HCCP
Get the "Sales & Marketing Checklists" ebook free ($13.99 value) through BuilderBooks.com when you register for this course at IBS!
How to Register:
Attendees must register separately for pre-show courses, which require an additional fee. If you are attending IBS, pre-show courses can be added during the IBS registration process. If you are not attending IBS you can register online in advance for a pre-show course only. Registration for pre-show courses will close in advance of the show. See the pre-show education information for details. Limited onsite registration may be available on a first-come, first-serve basis.
Course materials included with registration.