Did I catch your attention? With many real estate markets going crazy right now, more time is one of the things that builders are wishing they had more of. To ease up the bottle neck in sales many builders are requiring pre-approval before they will show a home, but what if there was a better way?
Experts all agree that now is not the time to stop advertising. The buying frenzy will slow down at some point and many of the home shoppers you are targeting now will be your leads tomorrow. History shows that this is sound advice! So instead of targeting the broader public, prioritize lead sources like NewHomeSource. Since on average 63% of home shoppers on NewHomeSource prefer new homes your time will be spent on buyers more likely to purchase a home.
Pre-2020, the thinking was that if you get a customer connected to a sales person early in the process they would be more likely to buy a home. Post-2020 and we’ve discovered the opposite. Tools like Online VR Tours, interactive floor plans and interactive visualizers can save your sales team valuable time. Buyers can get down the funnel unassisted and work with your sales team on the finishing details. It’s a win-win across the board. Your sales team isn’t tied up working on early funnel and can focus on end of funnel customers and customers won’t get frustrated and potentially abandon the process entirely.
An online design center like Envision will not only save your design team time—it has the added bonus that customers tend to spend more on options when they have access to a design center online. Buyers can create wish lists and work out the details on their own time, often justifying investments in pricier options than they otherwise would have pressed to make decisions in a few short appointments.
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