When It's Time To Dust Away The Marketing Cobwebs: Remember MIRL

Remember Messaging, Images, Renderings, and links the next time your cleaning up your marketing playbook.


It’s that time of year when the trees send out fresh, bright green leaves that haven’t been battered by the wind and the sun yet. The air is fresh and crisp and the temperature is ideal. It’s spring—which means it’s time for some marketing spring cleaning. It can be overwhelming to dust away the marketing cobwebs, but we promise that these easy-to-follow tips will make spring cleaning a breeze

Remember MIRL!

#1 Messaging

Spring is a great time to take stock of the messaging on your website. 2020 and the start of 2021 were a whirlwind. Most of us shifted messaging to address the new normal. Headlines and CTAs were all focused around viewing homes online. While all signs point to the fact that virtual home shoppers are here to stay, it’s time to make sure messaging gives buyers all of the options on how they want to connect.

#2 Images

Clean up on aisle 2! Images are an important part of marketing especially when buyers are making offers on homes site-unseen, but they can also be helping or hurting your SEO. It’s a great idea to periodically take stock of the images on your site. Have all of the images been optimized or do you have large images weighing down your site? You should also be leveraging your image tags for SEO. People use image search on Google all of the time and properly tagging your images can make sure that you show up and also gives you added credibility with Google. Sound hard? It isn’t when you can leverage AI with Inscene from BDX. Inscene uses AI to identify everything in your photos, giving you the keywords that you need to tag—brilliant! Learn more about Inscene.

#3 Renderings

Your valuable marketing dollars that are being used to get buyers to your listings or website could be wasted if you are still using black and white renderings. It’s time to toss them for photoreal renderings.

#4 Links

When was the last time you checked all of your links? There is nothing more frustrating as a user than not being able to get to your intended destination on a site. Thankfully there are a few free tools that will check your site for broken links for you. Easy tools like Dead link checker will scan your website for links that need to be fixed. It’s also a great idea to check all of your lead forms and CTAs periodically to make sure that everything is in tip top shape.

That’s the end of our list, but not the end of our recommendations. Sometimes it’s best to hire a professional. BDX has a team of experts that can help you get your website SEO, PPC, and social media on track to better performance. Read some of our case studies here or learn more at TheBDX.com.

About the Author

Alaina Latiolais

Alaina Latiolais is currently the Marketing Manager and HBA Partnership Program Manager for Builder’s Digital Experience. She previously worked as a Digital Marketing Consultant for BDX working with builders of all sizes in the Austin, San Antonio and Corpus Christi markets. Finding her love for B2B marketing, she now helps educate home builders about marketing and technology and understanding the digital consumer. Alaina has over a decade of experience working with small, medium and large businesses on their marketing strategies, always with a strong focus on the latest technology and results. She has a practical approach that saddles between warm and daring, always challenging businesses to take the next step to adopt new technology and ideas.

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