Virtual Staging—The Visualization Secret Weapon

There is nothing more enticing than a beautifully decorated home, but decorating every spec home you have available isn’t always feasible, or is it? Virtual staging allows you to decorate your empty specs or models for significantly less money and in less time.

Is it worth the investment?

Home shoppers think so. When surveyed, home shoppers had a hard time understanding the size of a room when viewing pictures of an empty room. Virtual staging gives buyers a frame of reference to know exactly how much furniture will fit in the room. Most empty rooms appear smaller than they actually are.

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While the furniture in a room gives shoppers a good understanding of the space, an empty room is a blank canvas that allows them to visualize their own furniture and personal style.

What Home Shoppers Have To Say

“Most helpful—helps me visualize my furniture in the room & how much space the room has.”

—Joe, LA

View More Virtually Staged Photos

Interested in increasing conversions on your website and listings? 96% of buyers said that photo galleries were important when making a decision on which builder to choose according to the Home Buyer Conversion Report from Bokka Group. BDX can help. Email us or visit us at thebdx.com.

About the Author

Alaina Latiolais is currently the Marketing Manager and HBA Partnership Program Manager for Builder’s Digital Experience. She previously worked as a Digital Marketing Consultant for BDX working with builders of all sizes in the Austin, San Antonio and Corpus Christi markets. Finding her love for B2B marketing, she now helps educate home builders about marketing and technology and understanding the digital consumer. Alaina has over a decade of experience working with small, medium and large businesses on their marketing strategies, always with a strong focus on the latest technology and results. She has a practical approach that saddles between warm and daring, always challenging businesses to take the next step to adopt new technology and ideas.

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