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As the end of the year approaches, you may notice you have more inventory homes than buyers. So, how can you – a builder – sell these homes faster? During this post, we’ll discuss five ways to target home shoppers so that they keep you top of mind this fall as well as tips and tricks to help you sell your quick move in homes sooner rather than later.
Reach Buyer Ready Home Shoppers
There are several different types of home buyers. You have buyers who aren’t sure what they’re looking for, buyers who are just browsing, and then you have buyers who are ready to move NOW. Most prospect home buyers have a tendency to look for used homes because they’re available. However, BDX’s partnership with Realtor.com allows builders to showcase incentives within native ads on Realtor.com. This means that your ads will appear alongside resale (used) listings and drive users directly to your website. A win-win!
Another option? Realtor.com’s Advantage Pro solution allows builders to control the conversation and receive leads directly from quick move-ins and spec homes that are fed to Realtor.com through the MLS. And these leads are ready to buy! In fact, 9 of 10 consumers who submitted leads on Realtor.com said they were actively searching or ready to transact.
Reach Active New Home Intenders
When users visit NewHomeSource.com, they’re searching for new homes, not used homes. As a matter of fact, 63 percent of homes shoppers on NHS prefer new versus used. Once a shopper enters the NHS site, they’re looking for a reason to stay. Our premium ad packages let you maximize your exposure. Or try owning a page skin for a weekend in your market and create an incentive that promotes urgency. Your listings on NHS will succeed if you:
- Add your builder logo
- Add a location and price point
- Include high contrast images
Reconnect With Retargeting
Don’t forget about home shoppers who have already shown interest. According to AdAge, “website visitors who are retargeted with display ads are 70% more likely to convert” You can also retarget home shoppers on Facebook. And don’t fret about Facebook’s recent targeting parameters – we’ve done all the filtering for you, so you can target our exclusive New Home Source audience on this platform. But, we don’t just stop there – we’ve also introduced our BDX retargeting program. You can now reach our qualified new home audience anywhere they go. NewHomeSource to a builder website? No problem! We limit our recency windows to a max of 14 days and we only serve to approved sites that perform and meet stringent brand requirements. And let’s not leave out our Realtor.com retargeting (coming soon!) – from RDC to a builder website, we’re targeting users every step of the way.
Drive Foot Traffic With Agents
Working with agents doesn’t have to be complicated. According the National Association of Realtors, 63% of new home buyers are represented by an agent. With our New Home Agent Connections program, builders can target agents with our proven eflyer templates. Our program includes:
- Mobile friendly emails
- A targeted list of active agents
- Social targeting
And the process is so simple and fast! To order an eflyer:
- Make a request
- Select a GEO
- Get ready for deployment
- Get reporting to analyze your success
Make Yourself Unforgettable – Content is King
You’ve probably heard that content is king… and it very much is! But, did you know that buyers expect a dynamic experience when they’re shopping for a home? Spruce up the content for your inventory homes with Matterport tours, interactive floorplans, cutaway homes, and much more! It’s not enough to just show standard floorplans and photos – shoppers want killer content that has them running to a sales center.
Helping you sell inventory homes is our specialty. We offer many products and services that will keep you top of mind with home shoppers. To learn more about how BDX can help you, contact one of our digital marketing experts.
