For the month of May, we selected our top performing event eFlyers so we could share a variety of options for targeting agents for your real estate agent events. Each of these have a slightly different style but also elements that helped them received a higher-than-average response. As always, we would love to hear your comments regarding this information. Please email us at email@example.com with any feedback.
#1 – Lennar – River Walk
Subject Line: Tomorrow at River Walk – Lunch and Special Commission!
For event eFlyers, communicating the event type, time and place clearly is very important. Lennar, as our first example, used large fonts right at the top of the email explaining who the event is for, as well as the time and place. Directly underneath they also show the agent offer they currently have running and an RSVP link.
#2 – NV Homes – Greenleigh
Subject Line: You’re Invited to Greenleigh’s Realtor Reveal Event
NV Homes uses a lot of exclusivity in its language on this event email, making sure to call out that it’s an invite-only event for agents with a catered luncheon and special pricing available for their clients. All of this shows the agent that they will be attending something special and catered just to them.
#3 – Richfield – Summer Hawk
Subject Line: Join us for a Taste and Tour of our new model in Summer Hawk at Fox Meadow
This client has highlighted the location of their event, making sure that the mountains and lakes of the region take center stage in the first third of the email. They also show three home plan options at the bottom to give agents an idea of the product.
#4 – Bosa Development – Savina
Subject Line: Invitation to Savina Public Preview
Builders like to have a list of who is going to their events so they can organize activities and manage expectations. An RSVP button will get your there, so make sure it’s clear and easy to locate with an outstanding color and font. The contact information is also important for these invitations, as interested agents will have other means to RSVP or contact you for more information regarding your gathering.
#5 – CalAtlantic – Ironwood
Subject Line: Grand Opening Broker Event at Ironwood at Whitney Ranch
This event flyer for a CalAtlantic community in California uses an attractive template that strongly highlights the date and time of the open house preview.
Post originally appeared on BDXConnect.com
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