From our agent eFlyers sent in September, we examined several campaigns that had open and click rates up to 40% higher than our averages, and the results are below, this time focused on mobile users. Please email us at firstname.lastname@example.org with any comments.
Please email us at email@example.com with any comments.
#1 – Lennar
Subject Line: Discovery Package Available at Colonial Heritage
A large percentage of users view their emails on a mobile device, so it’s important to use large buttons that are easily tap-able, as in this Lennar campaign.
#2 – Dan Ryan
Subject Line: Happy Hour Sept 19 at Roy Pitz Brewery!
Mobile users can have the ability to tap and call a phone number immediately, so making your phone number prominent and coded to make a call can be crucial. This Dan Ryan flyer has a functional phone contact number that stands outs in the email.
#3 – Veridian Homes
Subject Line: Get $1,000 for every $100,000 spent on a move-in ready home!
When adding a menu in your emails, follow Veridian Homes’ method to make sure there is enough space between each of them so the recipients don’t mis-click.
#4 – Traditions of America
Subject Line: Designer Model Home Sales Event
Mobile users need messages formatted for small screens, including considerations for font size. Traditions of America uses a font size that is large enough to read on mobile.
#5 – Watt Communities
Subject Line: New Construction Homes Now Selling!
Images are the first contact agents have to your homes. Watt Communities has prominent photography that is tap-able to see more photos.
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