From our eFlyers sent in April, we chose several campaigns that implemented design best practices which allowed them to stand out and perform better in open and click rates. To get a sense of what made these campaigns successful, we present you with the top 5 for this month below. As always, we would love to hear your comments regarding this information. Please email us at connect@thebdx.com with any feedback.

#1 – Toll Brothers – National Sales Event – Denver
Subject Line: Don’t Miss Our National Sales Event – April 8-23, 2017!

This eFlyer was sent out for a National Sales event to multiple markets, however they did small changes on the artwork to personalize for each area. The design is clear and easy to read, emphasizing the name of the event, the date, and a main idea (being able to personalize the home).

#2 – Quarterpath – Williamsburg
Subject Line: Quarterpath. A new community designed around total wellness.

On this eFlyer, Quarterpath used one of our proven templates, with a personalized newsletter style around their main concept of wellness. The photo selection also helps to highlight the community’s lifestyle.

#3 – Ashton Woods – Phoenix
Subject Line: Save Now on Quick Move-In Homes

Ashton Woods caught readers’ attention with a well-thought out design on this Phoenix Division eFlyer. They start with an inspiring image, followed by a header that adds valuable content for the recipient and then a clear call to action that is placed near the top.

#4 – Centex – Killeen
Subject Line: Join Us for a Realtor Happy Hour at Pluckers 4/26!

This eFlyer by Centex in Texas let the recipients know exactly what to expect once they opened the email, an invitation to an event (Broker Happy Hour) thanks to the use of a good subject line that grabs the attention quickly. The content used a clear and basic image to describe the event tied with a good use of color and also a selected list of inventory homes.

#5 – Brookfield Residential – Travilah Station
Subject Line: You’re Invited: Travilah Station Realtor Lunch on April 27

Brookfield Residential emphasizes the idea of townhomes, location, and price, followed by a rendering that gives a better idea of the community. They have included a gift card offer and the commission rate that agents will receive, and a longer design with large buttons that easily adapts for smartphones screens.