Top 3 Reasons to Utilize Video to Funnel Shoppers Through the Home-Buying Journey

January 23, 2019 BDX

 

When it comes to digital marketing, video is one force people should not ignore. Especially when you consider that more than 97 percent of marketers say video increases user understanding of a product or service, while 47 percent say it increases sales and nearly 76 percent say it helps increase traffic to websites.

But, does video actually increase lead conversions and SEO rankings or help with brand storytelling? From professionals in the field, the answer is a resounding yes.

Video increases lead conversions

Because our brains process images 60,000 times faster than text, the use of video to increase lead conversions and get your message across to the masses is becoming ever more popular.

But video can convey your message in a shorter length of time, hold viewers’ attention longer, and produce a strong emotional connection, which all lead to an increase in lead conversions. What’s more, you can enjoy these benefits of video:

  • Video decreases bounce rates.
  • Videos are often shared more across all media channels.
  • They can share your story in less than five minutes versus 1,000 words.
  • Video is shown to generate more leads than text alone.

Video can rank you higher in SEO rankings

Search engines strive to show only high-value or relevant results to users. Today, video is the most searched for content on most search engines, is indexed well and also tends to rank higher than text. So, it only goes to show that if your site offers a polished video, you will rank higher for SEO.

Also, more platforms mean more reach and higher SEO ranking. When your video hits social media and racks up a good share of views, likes and shares, it tends to show up higher on search engine results and has an enormous impact on what the end user gets in their search results.

How video helps tell your brand story

Brand storytelling via video has exploded in popularity for a number of reasons.

  • The technology to make a professional video has evolved.
  • The price is now more affordable.
  • Social media has embraced video.
  • Users have come to expect the use of video to tell a story.
  • 95 percent of people watch explainer videos to learn more about a product or service.
  • 85 percent of people say they’d like to see more video from brands.

According to a Facebook/Nielsen study done in 2015, even if a person watches a video for less than 10 seconds, it still will lead to an increase in brand awareness and purchase intent. But increasing conversions, ranking higher in search engines and brand storytelling with video is about much more than just sticking a product video up on your website or on YouTube.

That’s why it’s so vitally important to utilize the expertise of marketing experts to create a video that engages and funnels shoppers through the homebuying journey.

For home builders, BDX is your best resource for home builder websites, home builder marketing, video and graphics content, education and much, much more! When you’re ready to increase traffic and sales, contact BDX. They help builders sell more new homes at higher margins while improving builder profitability.

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