To Visualize Or Not To Visualize, That Is The Question.


Envisioning something you can’t see is a challenge for many of us and research shows that visualization of an unbuilt home or community is especially challenging for home buyers. In a recent study of active home shoppers, issues with visualization was cited in the top 5 friction points in the home shopping journey—often becoming the tipping point for consumers to abandon new for a used home.

The great news is that technology paves the way to visualization with option visualizers! When surveyed, active home shoppers poured on the love for this handy visualization tool.

“This was made for me!  I love to click and see what a room could look like – very helpful!”  (Victoria, FL)

“Love this!  Amazing!  Would really help with furniture matches to what we already own.” (Lindsey, MN)

“I really wish my preferred builder had this.  This is needed for a design center experience.” (Kevin, Sacramento)

“Like a home depot (remodeling app) feature to aid in your remodeling project or custom-designed home.”  (Rita, LA)

“Very helpful – allows me to try different colors and see the impact on different moods and understand room size impacts.”  (Joe, LA)

“This was helpful to decide what color scheme to have, what furniture to use.”  (Angelette, LA)

“Would have been nice to understand my options and the impact – and would be fun to customize my home.”  (Emily, Phoenix)

“Very important feature to have.  I love this because I can change things.”  (Xochi, Austin)

A simple tool to add to your website or sales center experience, indoor and outdoor option visualizers also have the added benefit of lead capture—another reason we love them. Looking for a way to capture the heart of buyers? Contact BDX at for more information on home visualizers or visit



About the Author

Alaina Latiolais

Alaina Latiolais is currently the Marketing Manager and HBA Partnership Program Manager for Builder’s Digital Experience. She previously worked as a Digital Marketing Consultant for BDX working with builders of all sizes in the Austin, San Antonio and Corpus Christi markets. Finding her love for B2B marketing, she now helps educate home builders about marketing and technology and understanding the digital consumer. Alaina has over a decade of experience working with small, medium and large businesses on their marketing strategies, always with a strong focus on the latest technology and results. She has a practical approach that saddles between warm and daring, always challenging businesses to take the next step to adopt new technology and ideas.

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