Three Home Builders We Can't Stop Talking About

One of our favorite and most popular webinars is the BDX Best of Builder Marketing. Typically we have one every quarter to highlight some of the builders we think are doing an amazing job accommodating today’s buyers or doing something outstanding in their community. Here are our top three from this past webinar. If you missed it, don’t worry. We have the replay coming soon.

Bielinski Homes

With a sleek brand and eye-catching website, Bielinski Homes located in Wisconsin was among our top picks. If their purple logo didn’t catch your attention, how they merchandised their website should. Virtual tours are front and center and a buyer also has easy access to a room visualizer to design their dream kitchen or bathroom. The room visualizer is also located within their Envision Online Design Center so buyers can visualize the rooms with the actual options available complete with manufacturer supplied details.

Brookfield Residential

It’s not always what you do, but how you do it that stands out. Brookfield Residential has gone above and beyond to bring technology to their home buyers. First by providing a way for home shoppers to tour homes on-demand to in home-tech like being able to control the home with the sound of your voice. What we noted most was the way they communicated it. Empower by Brookfield Residential is driven by cutting-edge technology that empowers a buyer and give them every new possibility of home.

Riverwood Homes

Don’t just say it, show me! Kudos to the team at Riverwood Homes for taking that to heart. Instead of a boring list of things that are included in their homes, Riverwood uses a home cutaway and hotspots to show home shoppers what is included in the home. Using a visual to show buyers what is included creates an additional memory point. This has had us talking about how effective this strategy can be to make your brand stand out especially early in the home shopping process when you might be against other competitors.

We are so impressed with our builder clients. Keep up the good work everyone and if you want to be spotlighted in the next Best of Builder Marketing webinar send us an email. If you’d like to learn more about visualization or understanding today’s buyer BDX can help!

About the Author

Alaina Latiolais is currently the Marketing Manager and HBA Partnership Program Manager for Builder’s Digital Experience. She previously worked as a Digital Marketing Consultant for BDX working with builders of all sizes in the Austin, San Antonio and Corpus Christi markets. Finding her love for B2B marketing, she now helps educate home builders about marketing and technology and understanding the digital consumer. Alaina has over a decade of experience working with small, medium and large businesses on their marketing strategies, always with a strong focus on the latest technology and results. She has a practical approach that saddles between warm and daring, always challenging businesses to take the next step to adopt new technology and ideas.

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