Then and Now – How Builder Content Has Changed



Learn How Content In The Home Building Industry Has Changed Over The Years


Technology has transformed almost everything around us, from the way we communicate with each other to the way we produce content.

For home builders, it can be a struggle to generate new leads using written content. After all, the real estate industry is visual in nature. 3D renderings showcase pre-build homes with intricate details – as close as you can get without a camera.

Understanding impact of 3D renderings on home building

Perhaps there’s no better way to illustrate the evolution of digital technology in home building than to talk about how it has transformed the film industry. Years ago, films were incredibly expensive to produce, so much so that independent filmmakers were few and far between.

Not only expensive, film-making was a tedious process. Aircraft mounted cameras were heavy and cumbersome, and film cameras had to be reloaded frequently. To edit film, filmmakers had to physically cut and paste pieces of film together.

For animation, artists were only able to hand draw characters, which was difficult because they relied on non-stop animation to create the most realistic effects.

Now, we can use drones to capture the best shots, have multiple digital cameras to run on the same shoot, utilize film editing software and digitally create characters using a computer.

Like filmmakers and artists, architects had to do 3D modeling by hand. However, the pioneers of 3D renderings introduced a new way of rendering objects and shapes. In its early stages, such with film-making, 3D rendering technology was very expensive and inaccessible. Now, renderings are more affordable and provide a way to bring your homes to life before they are even built.

As with filmmakers who can now produce independent films, more and more people can create objects and shapes (build homes) with 3D renderings. More advanced technology has made film-making and 3D rendering more accessible to a wide audience, including home builders.

There are a variety of benefits to 3D renderings:

  • Attract clients. A 3D rendering of a home can attract clients more than a flat floor plan. In fact, 95.2 percent list photo galleries as the most important item considered when shopping for a new home on a builder website. And according to research, most realtors agree that you should have 20+ images on your MLS listings.
  • Bring designs to life. When looking at a 3D-rendered home, it’s like looking at the real thing. You can create photorealistic designs that capture the most intricate details of exteriors, interiors, amenities, and more.
  • Catch problems on the fly. Before you start construction of your project, you can spot potential problems using 3D renders, which can ultimately save your company valuable time and money.
  • Keeps you top of mind with home shoppers. 63 percent of shoppers prefer new homes. And according to VHT Studios, homes with high quality images sell 32 percent faster.

3D renderings make it possible for home shoppers to visualize their home. To see how you can give buyers a true sense of the home – inside and out – contact one of our digital marketing consultants.

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