We’ve created the solution for virtual tours which is half the battle, but that hasn’t solved for one more piece of the virtual shopping journey—the virtual neighborhood. How do you help remote shoppers gain confidence in buying online when they can’t visualize the community that their home will be in? What if they could experience the streetscape of where their home would reside virtually? Well, they can!
Virtual streetscapes are ideal for communities that are in the beginning phases or pocket neighborhoods that are nestled in existing communities. The more you can give a buyer to help envision their life, the better, but what’s the real marketing value?
With as much as 30—60% of buyers in many markets searching from outside of the county or state they are looking for a home, visualization tools are the mecca in marketing right now. The booms we saw earlier in the year are beginning to soften and competition for buyers is getting fierce. Visualization tools like virtual streetscapes could be the difference between getting a buyer or not. Need help incorporating visualization tools into your marketing toolbox? BDX can help. Email us or learn more at thebdx.com.
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