Virtual Streetscapes—The Next Big Thing In Visual Marketing

We’ve created the solution for virtual tours which is half the battle, but that hasn’t solved for one more piece of the virtual shopping journey—the virtual neighborhood. How do you help remote shoppers gain confidence in buying online when they can’t visualize the community that their home will be in? What if they could experience the streetscape of where their home would reside virtually? Well, they can!

Virtual streetscapes are ideal for communities that are in the beginning phases or pocket neighborhoods that are nestled in existing communities. The more you can give a buyer to help envision their life, the better, but what’s the real marketing value?

With as much as 30—60% of buyers in many markets searching from outside of the county or state they are looking for a home, visualization tools are the mecca in marketing right now. The booms we saw earlier in the year are beginning to soften and competition for buyers is getting fierce. Visualization tools like virtual streetscapes could be the difference between getting a buyer or not. Need help incorporating visualization tools into your marketing toolbox? BDX can help. Email us or learn more at thebdx.com.

About the Author

Alaina Latiolais is currently the Marketing Manager and HBA Partnership Program Manager for Builder’s Digital Experience. She previously worked as a Digital Marketing Consultant for BDX working with builders of all sizes in the Austin, San Antonio and Corpus Christi markets. Finding her love for B2B marketing, she now helps educate home builders about marketing and technology and understanding the digital consumer. Alaina has over a decade of experience working with small, medium and large businesses on their marketing strategies, always with a strong focus on the latest technology and results. She has a practical approach that saddles between warm and daring, always challenging businesses to take the next step to adopt new technology and ideas.

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