The Changing Landscape of Home Tours

With the used home inventory market evaporating, it’s more important than ever to let consumers know home builders are open for business with new homes available immediately. However, viewing model homes in person may not be an option in many areas. This makes virtual tours not just a nice-to-have but a must-have for home builders.

Virtual tours offer a fully interactive and immersive experience and exceed static photos by leaps and bounds.

  • Listings with virtual tours get 87% more views
  • Websites with virtual tours are viewed 3-6x longer
  • Properties with virtual tours receive 49% more qualified leads

There is not a one-size-fits-all approach when it comes to virtual tours and depending on your needs, there are multiple options to take advantage of. At its most basic, virtual tours can be divided into two categories – tours for built homes like specs and models and tours for planned homes that haven’t been built yet.

For homes that have already been built and ready for immediate sale, the Matterport virtual tour is ideal. Matterport tours utilize virtual photography to stitch together a 3D “dollhouse” of your model home. A camera is placed in multiple spots within a room so that you have multiple images and angles of that room. Within each room, you can tag specific items or features, and utilize text, embed a URL or even video to provide more information. The end product is a comprehensive and interactive tour of your model home for consumers to view and interact with.

For properties that have yet to be built, 3D and rendered virtual tours created from your plans are other options. The options are limitless when it comes to choosing the finishings and features of a home. The realism of rendering is mind-blowing especially when it comes to lighting, shadows, and reflections. It is next to impossible to tell the difference between an actual video of a home and a rendered home tour.

Regardless of the quality and realness of virtual tours, some homebuyers still insist on personally visiting a model home. For those consumers, there is an exciting new program – UTour – which makes it possible for consumers to visit a model home on their schedule and without a salesperson present. A potential home buyer simply goes to your website and finds a home that is UTour enabled. They create an account, select a date and time for their tour and then have their identity verified via either a driver’s license or credit card. A code is then sent to the consumer which opens a smart lock and allows them to tour the home unaided for an hour.

 

 

Once in the home, agnostic voice assistance – Alexa or Google – is available to answer any questions they have about the home, amenities, or the community. Builders then receive a comprehensive report detailing the potential buyers’ questions and requested information.

Even during this time of being confined to our homes, there are many options for home builders to connect with potential buyers. To find out more about BDX Virtual Tours and see live examples, watch our recent webinar, The Changing Landscape of Home Tours. You can also contact your BDX sales consultant or contact us at info@thebdx.com to get more information.

 

About the Author

Builders Digital Experience

At BDX, our team of experts sets us apart. For over 20 years, we’ve helped top builders successfully market their new home communities. We work with over 1000 builders to create successful digital marketing programs. Our professionals are experts in the latest technology, marketing, and industry trends.

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