The BYTE 9/9/22

Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into. 

This week we’re taking a BYTE out of inbound marketing, Gen Z social media usage trends, unsubscribe email strategies, Twitter’s edit button, and DALL-E’s outpainting program. 

Generally 

7 Steps to Lead Generation with Inbound Marketing 

Inbound Marketing is excellent for converting new customers and attracting new leads. But a vital part of success with inbound marketing is using a strategic approach. The Center for Sales Strategy team has put together a seven-step inbound marketing strategy to help with your lead generation process, from planning to conversion. View the infographic here.  

Take Notes

Gen Z Social Media Usage Trends

TikTok is the most downloaded app by Gen Z users, as reported by a software company called Sensor Tower. However, insights from data.ai show it’s not the most opened social app per month usage by the young generation. Believe it or not, Facebook tops the charts as number one based on active use. Check out this article from Social Media Today to learn about Gen Z social media usage insights to leverage in your own social media marketing plan. 

Unsubscribe Strategies

If you send out newsletters, you probably have an unsubscribe button at the bottom of your emails. But do you have any other tactics for your unsubscribe plan? According to Hubspot’s research, emails coming too often is the number one reason 34% of people unsubscribe. Lessening your emails is an easy fix to meet your consumers’ demands. Read Content Marketing Institute’s blog post to see email strategies to win over your subscribers.

Tweet Editing Tool

The tool everyone has been waiting for Twitter to roll out is currently being tested. Twitter recently announced in a tweet that they would first try their new edit button with their Twitter Blue members but eventually will offer it to all users. There’s one catch about this new tool. You can only edit within the first 30 minutes of posting your tweet. Learn more about this feature from CNN.

Totally Unrelated

DALL-E’s Outpainting Program 

If you’ve ever wondered what the outside of the frame of a famous painting looked like, wonder no more. An OpenAi has added a new “outpainting” function to its text-to-image model, DALL-E, that mimics the styling of the artist to expand the borders of a painting visually. But the program must be prompted by a human to help accurately depict an image. Watch a timelapse of the process and learn more about this technology on The Verge.

About the Author

Mary Diegel is currently a Marketing Coordinator with BDX. You can often see her handling social media or helping with the BDX University blog. Mary also helps coordinate plans for internal and external events. She graduated from Texas State University with a degree in Mass Communications. When she has free time, Mary enjoys going on adventures and hiking with her beloved dogs.

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