Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.
This week we’re taking a BYTE out of best colors for social media posts, Gen Alpha marketing strategies, location page techniques, online activity in 2022, and Fiber Optic Cables.
Generally
Best Colors for Your Social Media Content
Standing out and capturing your users’ attention from other social media posts is not easy. However, using the best color in your content will not only help grab your target audience’s attention but can evoke certain emotions, such as blue creates a sense of trust. View this infographic from Giraffe Social Media to see more examples of color psychology in marketing.
Take Notes
Gen Alpha Marketing Strategies
Millennials and Gen Z are today’s key target audiences for brands to gain new customers. But to stay ahead in the marketing game, you might want to start thinking about the younger and more digitally savvy generation, Gen Alpha. According to HubSpot, “Alpha is also expected to be the largest generation in history with over 2 billion people by 2025.” Click on the link above to learn what you need to know and how to connect with this group.
Location Page Techniques
Location pages are a critical part of your online strategy, especially when it comes to appealing to consumers and search engines. Creating valuable content for this type of website page is difficult when you have multiple locations, but possible with the correct text, location attributes, reviews, and visuals. Read this article from Moz to learn techniques to build location pages that humans and your search engines love.
2022 Online Activity per a Minute
Due to the pandemic and the increasing number of people working from home, more people have become dependent online for social connection, work, shopping, entertainment, etc. In fact, DOMO stated, “As of April 2022, the internet reaches 63% of the world’s population, representing roughly 5 billion people.” Take a look at this infographic on Social Media Today’s blog post that depicts digital engagement insights per minute on the web in 2022.
Totally Unrelated
Fiber-Optic Cables Help Scientists with Whales
In the past, scientists used fiber-optic cables to detect earthquakes, but now they are using them to understand certain mammals. A Cornell University’s K. Lisa Yang Center for Conservation Bioacoustics researcher, Lea Bouffaut, is utilizing a technique called distributed acoustic sensing with Fiber-optic cables to learn the well-being and track Baleen Whales. Learn more about this scientific development in The Verge’s article.
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