Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.
This week we’re taking a BYTE out of quick SEO wins, unusual CTAs, 60 video marketing stats, Halloween social campaign strategies, and Mercedes-Benz’s mind-reading car. Dig in!
Quick SEO Wins For Marketers
A common marketing myth to generate new search traffic is to utilize the most popular SEO keywords. However, this may not be as effective as some thought. Implementing low-competition keywords is the quick and easy way to boost traffic and your organic search ranking.
Read this article to learn how to find these target words and best practices to optimize your SEO.
Unusual Call To Action Examples
As long as your call-to-action (CTA) compels people to engage or interact, there is no right or wrong way to develop one. In fact, making your CTAs stand out with a unique perspective may be your answer to increasing conversions and leads. Check out Search Engine Journal’s article to see examples of unusual CTAs that work and learn tips to create your own.
60 Stats That Prove Video Marketing Works
Video continues to be one of the most influential sources to engage and drive sales. In fact, according to the animated explainer video company, Wyzowl, “95% of marketers say video has helped buyers better understand their products and services.”
Halloween Social Campaigns
The spookiest time of the year, Halloween, is just around the corner. This holiday also signifies the start of a crucial end-of-year sales period and an opportunity for marketers to break out engaging social content. View this infographic to learn important stats and strategies to inspire your own Halloween social campaign.
Mercedes-Benz’s Mind Reading Car
Imagine a car that is controlled by reading your mind. Well, this may soon be a reality. Mercedes-Benz released the first glimpse of their new vehicle, called the Vision AVTR, operated by sheer brainpower. The car’s design doesn’t even include a steering wheel. Learn more about this futuristic technology in Bitdefender’s article.
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