Welcome to the BYTE, where we serve up the latest marketing and tech news for you to sink your teeth into.
This week we’re taking a BYTE out of Facebook’s SEO metrics, YouTube's tool for Shorts, headline formulas, BeReal, and Apple's electric car. Dig in!
Generally
Content Audit Metrics
Excellent organic search performance doesn't just happen; strong SEO metrics are critical for ensuring consumers find your business online. Conducting a content audit is one way to ensure your Google search ranking is optimized to its full potential - but with so many data points that can be measured, it's tough to know which ones are truly important. Check out Content Marketing Institute's article to learn the top four metrics that are absolutely essential in your content audit analysis to boost your SEO.
Take Notes
YouTube's Tool to Streamline Shorts
The short-form video content trend is rising in popularity. In response to this rocketing trend, YouTube has developed a new tool that streamlines Shorts from users' existing long-form content. According to Social Media Today, YouTube has 1.5 billion users engaging with Shorts every month, so this was a smart move to help brands build awareness and reach by leveraging their existing long-form video. Read more about this new option and its benefits on the link above.
5 Headline Formulas for Marketers
You only get one chance to make a good first impression, and the data on headlines shows why: the American Press Institute stated, "4 to 10 Americans will read past the headline." Nailing the headline that can reach that other 60% takes practices, but utilizing these copywriting formulas can take away some of the guesswork. Learn five recipes from CopyHacker's blog post to decrease bounce rates and increase engagement.
Brands Capitalizing on BeReal
BeReal is the newest social media app that has everyone talking. As a matter of fact, according to data.ai, "BeReal has skyrocketed this year, reaching 3.3 million downloads globally in Q1 this year." The app makes people "authentic" by uploading front-facing and back-facing photos within a two-minute time limit. However, there is not advertising allowed on the platform, but some brands have gotten creative with their posts. Read more in Marketing Brew's blog post.
Totally Unrelated
Apple's Electric Vehicle
A mobile phone, a laptop, a watch, earphones --and now a car? Speculation has swirled around Apple's potential foray into autonomous electric vehicles, and their new hire only reinforces that theory. See who joined their team and why it has people buzzing in this Bloomberg article.
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