Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.
This week we’re taking a BYTE out of Snapchat’s new tool, building your brand’s presence, inspiration for marketers, the recipe to email campaigns, video practices for customer experience, and a tiny Simpson’s replica TV. Dig in!
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Snapchat’s New Feature
The social media app with 239 million daily active users, Snapchat, just launched a new tool that will make creating content for marketers a whole lot easier. Similar to Google Trends, the app’s feature called Snapchat Trends provides valuable insights on popular fads and helps you choose keywords to leverage in your stories. Learn how this new tool works and more helpful Snapchat tips on Marketing Brew’s article.
Take Note
Building Your Brand’s Presence
Part of being successful in marketing is building your brand. One way you can boost your brand-building efforts is through social media, such as LinkedIn.
LinkedIn has 774 million users and provides several opportunities to maximize your presence. Check out this infographic from LinkedIn and BDX’s secret “Ingredient” to learn fundamental principles and tips to strengthen your connection with quality new home shoppers.
99 Inspiring Quotes For Marketers
Need something to help get out of your mental rut or just need a little break? Take a look at 99 marketing quotes from the brightest creative minds out there to help inspire content and keep your brain stimulated.
The Recipe To A Successful Email Campaign
When done efficiently, email marketing has the potential to reach beyond your current customers. Besides reaching a large audience, email marketing has high returns, is affordable, and makes for great shareable content.
Read the ingredients to creating great email content and other strategies to maximize your email marketing in this blog post from Brafton.
Video Best Practices For Customer Experience
Appealing to empathy and emotion has never been so important in business as it is today. This concept applies to all marketing outlets, including video. Consumers expect a personalized experience, and one way to accomplish this is to humanize your video content. Relating your video experience to your customers evokes emotion, trust, engagement, and a positive impression.
Read MarketingProf’s article and BDX’s tips to optimize your video marketing and elevate your customer experience for home shoppers.
Totally Unrelated
Tiny Simpsons TV
We think Reddit user buba447 deserves the award for Simpson’s most dedicated fan. This inventor created a tiny replica of the iconic TV from the Simpson’s show that’s only the size of a palm. But that’s not even the craziest part. The TV is functional and plays episodes of the long-running sitcom. Learn more about this device in The Verge’s article.
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