The BYTE 8/19/22

Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into. 

This week we’re taking a BYTE out of YouTube statistics, social media strategies, snackable content, lead and sale tactics for TikTok, and subsea turbines. Dig in!

Generally 

YouTube Statistics for Marketers

Video marketing is one of the most engaging marketing forms. So, it’s not surprising that YouTube’s audience has exponentially grown to over 2 billion users. However, it can be challenging to connect with your viewers if you don’t know who they are or where they stream content from. Read HubSpot’s blog post to learn 2022 stats about YouTube’s mobile usage, demographics, subscriber growth, ROI, and history. 

Take Notes

Social Media Content Marketing Advice from Experts

According to Global WebIndex, “58.4% of the world’s population uses social media,” and the average usage is “2 hours and 27 minutes” per day. Thus, it’s a hotbed for finding prospects and buyers. Check out Content Marketing Institute’s article for advice from 25+ experts on how to approach social media marketing.

Snackable Content

With the average attention span only lasting about 8 seconds, you have barely enough time to capture someone’s attention, let alone present new information to them. Snackable content, such as infographics, makes it easy to share information in a visually appealing and easily digestible way. Learn more about snackable content and see examples of businesses using it in Copyhacker’s blog post. 

TikTok Tactics to Increase Leads and Sales

TikTok is popular with both its viewers and marketers. The video platform supplies endless amounts of short video content for its audience and offers the most organic reach for marketers to build up their audience quickly. Given these facts, the social app is an excellent source to generate leads and sales. Read Social Media Examiner’s article to discover content strategies for leads and sales.

Totally Unrelated

Subsea Turbines

Under the sea — where the fish, coral, and now turbines live. A company named Aquantis is testing out its subsea turbine that produces hydroelectric energy. Unlike the wind turbine, you can predict how much power the hydroelectric turbine will generate because of the tide and aquatic flow. Learn more about this technology in Emerging Tech Brew’s story. 

About the Author

Mary Diegel is currently a Marketing Coordinator with BDX. You can often see her handling social media or helping with the BDX University blog. Mary also helps coordinate plans for internal and external events. She graduated from Texas State University with a degree in Mass Communications. When she has free time, Mary enjoys going on adventures and hiking with her beloved dogs.

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