The BYTE 7/29/22

Welcome to the BYTE, where we serve up the latest marketing and tech news for you to sink your teeth into. 

This week we’re taking a BYTE out of Facebook’s feed update, content marketing metrics, email marketing strategies, humanizing your marketing automation, and a Bluetooth camera for beetles. Dig in!

Generally

Facebook’s Feed Update

Facebook recently announced they are updating the layout of their feed. There will now be a separate tab called “Feeds,” where you can view all your friends and family’s posts. The original “Home” feed will focus on recommended content, such as engaging videos. Learn more about this new development and how it optimizes Facebook’s entertainment value in Social Media Today’s blog post. 

Take Notes

8 Content Marketing Metrics 

Analyzing data is critical to accomplishing your company’s goals like increasing visitors to your website. But there is no catch-all content metric, and different goals require measuring different elements. Quuu, a content marketing tool company, has put together a list of essential metrics to help marketers be more aware and optimize their approach. View the infographic to learn how you can drive better results for your business.

Email Strategies to Overcome the Spam Filter

According to Hubspot, “email generates $42 for every $1 spent, which is an astounding 4,200% ROI –making it an incredibly effective tool for generating revenue.” However, that’s if your email reaches your consumer and doesn’t end up in the dreaded spam inbox. The team at TinyMCE, a rich-text editor, has created a guide to help bypass the toughest spam filters, from set up to monitoring your sent emails. Check it out here. 

Humanizing Your Marketing Automation

While automating your communication saves time, it lacks the personalization that builds consumer relationships. In fact, research from Mckinsey & Company, a management consulting firm, determined that companies with the fastest growing revenue focused on personalization in their communication. Read best practices and tips for humanizing your marketing automation from expert Andrew Davis here. And if you want to hear more from Andrew, register for our upcoming INsights Conference. 

Totally Unrelated

Bluetooth Camera Designed for Beetles

Have you ever imagined the world through a bug’s eyes? Engineers at the University of Washington have made this possible with their wireless camera that is small enough to strap onto a beetle’s back–essentially a ‘GoPro” for insects. The device can pivot 60 degrees to let its viewer see different angles of the insect’s surroundings. “Until now, wireless vision has not been possible for small robots or insects,” said the head of the study and UW associate professor, Shyam Gollakota. Read more about this on CNBC’s story. 

About the Author

Mary Diegel is currently a Marketing Coordinator with BDX. You can often see her handling social media or helping with the BDX University blog. Mary also helps coordinate plans for internal and external events. She graduated from Texas State University with a degree in Mass Communications. When she has free time, Mary enjoys going on adventures and hiking with her beloved dogs.

More Content by Mary Diegel