Welcome to the BYTE, where we serve up the latest marketing and tech news for you to sink your teeth into.
This week we’re taking a BYTE out of Twitter’s insights on purchase activity, Snapchat’s desktop app, Instagram Reels, emojis, and the James Webb Telescope. Dig in!
Twitter’s Influence on Purchase Activity
Twitter partnered with the advertising agency, Publicis, to survey more than 9,600 consumers on how brand engagement on social media influences purchase behavior. 68% of the surveyor’s initial impression of a brand altered after the result of brand interaction. This statistic proves that actively engaging with your social audience impacts consumers’ views on your brand. Learn more insights on Social Media Today’s article.
Snapchat’s Desktop App
After decades of exclusively being mobile, Snapchat is releasing a desktop version of its app to provide more opportunities to optimize its outreach. The new web interface will enable users to send messages and make video calls, but just like the regular app, your Snaps will disappear after the 24-hour mark. See more about this development on Social Media Today’s blog post.
Should Marketers Consider Instagram Reels?
Instagram has over 1 billion users on the platform every month. And with the short video trend on the rise, it’s a no-brainer to incorporate the platform’s Reels into your social media strategy. Not to mention the value Reels Insights provide to maximize your content strategy with its analytics. If you’re looking to drive engagement, grow a following, or boost sales, read Search Engine’s Journal’s article to learn best practices and content tactics to leverage in your Reels.
Emojis on Social Media Apps
Emojis like smiley faces or thumbs up are growing in popularity and being implemented across many digital channels. In fact, Crossword Solver reported that there are over 3,000 emojis in use today, and more get added each year. For International Emoji Day, Instagram and Twitter shared some data on emoji usage on their platforms. Find out the most used emojis on each social media platform here to gain some inspiration for your own campaigns.
James Webb Space Telescope
The James Webb Space Telescope’s recent image of the “Cosmic Cliffs” is rocking astronomy with the number of stars and eye-catching details it captured. Previously, this exact location was also photographed by the telescope’s predecessor, the Hubble Space Telescope, and the difference between the two images is astronomical. View the images and learn more about the telescope on CNET’s story.
About the AuthorMore Content by Mary Diegel