The BYTE 7/22/22

Welcome to the BYTE, where we serve up the latest marketing and tech news for you to sink your teeth into. 

This week we’re taking a BYTE out of Twitter’s insights on purchase activity, Snapchat’s desktop app, Instagram Reels, emojis, and the James Webb Telescope. Dig in!

Generally

Twitter’s Influence on Purchase Activity

Twitter partnered with the advertising agency, Publicis, to survey more than 9,600 consumers on how brand engagement on social media influences purchase behavior. 68% of the surveyor’s initial impression of a brand altered after the result of brand interaction. This statistic proves that actively engaging with your social audience impacts consumers’ views on your brand. Learn more insights on Social Media Today’s article.

Take Notes

Snapchat’s Desktop App

After decades of exclusively being mobile, Snapchat is releasing a desktop version of its app to provide more opportunities to optimize its outreach. The new web interface will enable users to send messages and make video calls, but just like the regular app, your Snaps will disappear after the 24-hour mark. See more about this development on Social Media Today’s blog post.   

Should Marketers Consider Instagram Reels?

Instagram has over 1 billion users on the platform every month. And with the short video trend on the rise, it’s a no-brainer to incorporate the platform’s Reels into your social media strategy. Not to mention the value Reels Insights provide to maximize your content strategy with its analytics. If you’re looking to drive engagement, grow a following, or boost sales, read Search Engine’s Journal’s article to learn best practices and content tactics to leverage in your Reels.

Emojis on Social Media Apps

Emojis like smiley faces or thumbs up are growing in popularity and being implemented across many digital channels. In fact, Crossword Solver reported that there are over 3,000 emojis in use today, and more get added each year. For International Emoji Day, Instagram and Twitter shared some data on emoji usage on their platforms. Find out the most used emojis on each social media platform here to gain some inspiration for your own campaigns. 

Totally Unrelated

James Webb Space Telescope

The James Webb Space Telescope’s recent image of the “Cosmic Cliffs” is rocking astronomy with the number of stars and eye-catching details it captured. Previously, this exact location was also photographed by the telescope’s predecessor, the Hubble Space Telescope, and the difference between the two images is astronomical. View the images and learn more about the telescope on CNET’s story. 

About the Author

Mary Diegel is currently a Marketing Coordinator with BDX. You can often see her handling social media or helping with the BDX University blog. Mary also helps coordinate plans for internal and external events. She graduated from Texas State University with a degree in Mass Communications. When she has free time, Mary enjoys going on adventures and hiking with her beloved dogs.

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