Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.
This week we're taking a BYTE out of Google Analytics, finding your unicorn content, blog post outline 101, tips to drive traffic with social media, website pop-up strategies, and a robot dressing the elderly. Dig in!
Generally
Google Analytics Helps Identify High-performing Content
SEO is vital for marketers to succeed and be discovered by potential customers online. One way to increase your SEO ranking is to leverage your top pieces of content that get the most clicks and rank highest, a.k.a. unicorns. Google Analytics can help you identify your high-performing content that attracts the most traffic, engagement, and conversion. Learn more about these unicorns and how to optimize them to increase your SEO score from this article.
Take Note
Blog Post Outline 101
Although it takes time, outlining your blog posts might be a saving grace for you in the long run. Not to mention, keep you on moving forward when the inevitable writer's block hits. Check out this article from Brafton to learn the steps for outlining your next blog post and the many advantages of taking the time to create one.
Does social media marketing drive traffic to your website?
Yes! Social media can generate traffic to your website. In fact, according to Content Marketing Institute's report, marketers rated increasing web traffic as the number two social media marketing benefit at 87%. Read nine innovative ways to boost traffic from social media marketing and convert these into leads from Content Marketing Institute's blog post.
Strategies To Create A Website Pop-Up
Some marketers dismiss pop-ups as intrusive, but that may be because the messaging is aimed towards their own needs and not catering towards their audience's needs.
Sumo, the email marketing tool company, reported the average conversion rate for pop-ups is 3.1%. And with the right design and plan, pop-ups can be a valuable marketing tool. Take a look at this article from Content Marketing Institute to learn seven principles for constructing a website pop-up that will prioritize your audience's objectives and your own.
Totally Unrelated
Robot Helps Elderly Put On Clothes
By now, you're probably used to seeing robots such as the Roomba vacuum. But you might be surprised by the problems newly invented robots are tackling. In this case, it's the dilemma of helping the elderly get dressed. An MIT team created a robotic arm that can help a person slip on one arm of their vest. The robot is designed to calculate its subject's present position and also the subject's next move. Read more about this invention here.
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