The BYTE 7/15/22

Trends and best practices to help brands with their marketing strategy.


Welcome to the BYTE, where we serve up the latest marketing and tech news for you to sink your teeth into. 

This week we’re taking a BYTE out of online review tools, email newsletter examples, Twitter’s Unmentioning feature, a guide to creating niche content, and AR contact lenses. Dig in!


2022 Tools to Build Credibility 

Building credibility with your audience is a strategy that allows you to attract new customers, improves customer service and spread the word about your brand at the same time. One sure-fire way to establish trust is to utilize reviews on your website and social media. 

Check out these WordPress Review Plugins that will help you manage your reputation and BDX’s TrustBuilder Ratings and Reviews to increase traffic, boost your SEO, and increase sales.


Take Notes

18 Email Newsletter Examples 

When designed successfully, an email newsletter can provide value to subscribers as a trusted source to help break through the clutter. Vice versa, a poorly crafted newsletter could go straight to the trash inbox. Gain inspiration with email newsletter examples, design tips, and ideas from HubSpot’s article to create a newsletter your audience will love.   

Twitter’s Unmentioning Feature

Twitter launched a new feature that allows you to do the opposite of tagging yourself. The social platform now enables people to untag themselves from tweets with the new tool called Unmentioning. According to Search Engine Journal, Unmentioning “removes the link to your Twitter profile from the original tweet and all replies. Learn more about this feature on the link above. 

A Guide to Creating Niche Content

Implementing the right content approach is essential to connect and engage with your niche audience online, a.k.a, the people most likely to purchase your products. An effective content marketing plan takes time and practice to maximize your reach. To help marketers, SEMRush created a guide to producing content for your key audience. View this infographic to leverage insights and expert tips for your content efforts. 


Totally Unrelated

Augmented Reality Contact Lenses

Recently a company, Mojo Vision, successfully demonstrated augmented reality (AR) contact lenses on a real person’s eyes. This event marked a milestone for AR. Mojo Vision’s invention, Mojo Lens, is a monumental step forward for the future of immersive AR capabilities. Learn more about this technology in VentureBeat’s article.

About the Author

Mary Diegel

Mary Diegel is currently a Marketing Coordinator with BDX. You can often see her handling social media or helping with the BDX University blog. Mary also helps coordinate plans for internal and external events. She graduated from Texas State University with a degree in Mass Communications. When she has free time, Mary enjoys going on adventures and hiking with her beloved dogs.

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