Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.
This week we're taking a BYTE out of tips to market videos on each social media platform, inspiration to break your social media creative block, the timing of webinar emails & promotions, the perfect analogy for understanding SEO, and touring the moon. Dig in!
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Content To Help Break Your Creative Block
Have you ever gotten into a social media rut, struggling with what to post next? You’re not alone! It’s common for social media marketers to get creative block. The best way to help release this state of mind is with some inspiration. Social Media Today shared an infographic with 15 types of social media opportunities that can help break your rut and provide fresh content to your readers. Read it now!
Take Note
When’s the best time to send a webinar email promotion?
Much like social media, timing matters when sending your emails. Even the best content can get lost among hundreds of emails if sent at the wrong time and day. That’s the last thing you want, especially when trying to promote a webinar. According to a report conducted by the webinar software company ON24, 63% of webinar attendees were driven by email campaigns sent in the middle of the week. Learn more about the best time of day to send these emails and the best time to host a webinar here.
An Analogy For SEO
Teaching SEO to a non-specialist is a challenge, but using a shared knowledge metaphor can help people retain information. Search Engine Journal (SEJ) came up with one that we're sure you’ll never forget – Google as a librarian. To prove this analogy fits, check out the chart of parallels between book features and web pages in SEJ’s article.
How to market video on each social media platform
Leveraging video on social media can be a successful marketing tool, but each social channel requires a different approach. No social media is created the same.
YouTube has proven to be the most effective video platform, with 55% of marketers using the resource, but that doesn’t mean it’s the only one that brings results. Learn tips to tailor your video specs, time to post, video length, and more for these popular social media channels in Social Media Today’s article.
Totally Unrelated
Next Tourist Stop, The Moon
This prospective tourist destination has no WIFI, beaches, or air to breathe. Based on this description alone, we’d avoid it in a heartbeat. But this is no ordinary place. We're talking about the moon, and the opportunity to tour it may not be as far off for the average traveler as we think. Gizmodo discusses the possibilities and what it would take for non-billionaires to travel to the moon. Read it here!
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