The BYTE 7/08/22

Welcome to the BYTE, where we serve up the latest marketing and tech news for you to sink your teeth into. 

This week we’re taking a BYTE out of Google ranking tactics, YouTube description templates, content accessibility strategies, Twitter ad practices, and Fyto’s superplants. Dig in!

Generally

5 tactics to Improve Google Rankings

SEO is complex and has continued to change over the years, but one thing that has stayed constant, organic traffic correlates with your search engine ranking position (SERP). Improving your SERP depends on many contributing factors, such as skill, budget, and level of competition, but implementing the basics is an excellent way to start.

Check out five simple steps to get your website on the first page of Google results on Search Engine Journal’s blog post.

Take Notes

YouTube Description Templates 

With over 2 billion monthly users, YouTube has become a powerful source of online success. It’s currently ranked as the second-largest search engine. One way to optimize your chances of discoverability is to write an excellent description for your YouTube channel and videos. Read HubSpot’s article to learn best practices and leverage description templates to help your videos go viral. 

Does Your Digital Campaign Reach Your Max Audience?

We live in a digital-first society, but is your digital experience available to every user? For many people, their content contains accessibility barriers for people with disabilities, such as blind or deaf visitors, that limit their outreach. In fact, according to MarketingProf, “in the United States alone, 61 million adults—more than 25% of the population—self-identify as having some form of disability.” Click on the link above to learn strategies to improve your content accessibility and user experience.

Tips for Twitter Advertising

As reported by Hootsuite, “Twitter’s user count is expected to grow upwards of 329 million in 2022.” With such a large audience, advertising with the right marketing approach on the social media app is an excellent way to engage with your niche audience. Twitter shared the ultimate guide to help optimize your marketing tweets with tips on tweet copy, images, video, and more. View the infographic here. 

Totally Unrelated

Fyto’s Superplants

Fyto, a California-based company, is working on a way to automate and manage the production of aquatic plants or, as CEO Jason Prapas calls them, “superplants.” He uses the term “super” because the plants are grown at an incredible speed. Fyto currently focuses on growing plants made for feeding livestock, such as alfalfa. Their goal is to use their hardware and software to help farmers enhance crops’ nutrients and improve productivity. Learn more on TechCrunch’s article. 

About the Author

Mary Diegel is currently a Marketing Coordinator with BDX. You can often see her handling social media or helping with the BDX University blog. Mary also helps coordinate plans for internal and external events. She graduated from Texas State University with a degree in Mass Communications. When she has free time, Mary enjoys going on adventures and hiking with her beloved dogs.

More Content by Mary Diegel