The BYTE 7/02/21

Learn about the latest marketing and technology products.


Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.

This week we're taking a BYTE out of growing your YouTube channel, a roadmap to SEO, strategies for a great headline, Instagram desktop update, and a flying car. Dig in!



Grow Your YouTube Channel 

Marketers know the struggle of building an audience on YouTube, especially when competing with millions of other videos. Who better to give you recommendations on how to grow your audience than a YouTube expert? Rachel Alves, who currently serves as YouTube’s Product Manager, has years of experience analyzing videos and channels. She can spot what content will be popular and what won’t. In her recent video, she provides five helpful points to help people just starting out on how to grow their YouTube viewership. Watch the video now to discover her top strategies. 


Take Note

A Roadmap To Tackling SEO

Understanding SEO can be like trying to solve a complicated equation. Many different elements go into SEO and how people locate your site on Google’s search engine. The SEO educational resource,, created a roadmap that outlines steps to expand your knowledge of SEO. Although the roadmap only shows keyword terms, there are also helpful resources below the road map that go into more detail for each phase. Click on the link above to learn how to optimize your SEO and make it easier for consumers to find you. 

Strategies For Writing A Great Headline

Headlines are a first impression of your content and the gateway to getting people to click on your blog posts, emails, social media, and even search results. You can create the best content, but no one is going to see it if your headline doesn’t grab their attention. Creating a compelling headline is a delicate balance of making it enticing but not looking like clickbait. Key point: be authentic. Want to learn how to write an irresistible headline that captures your audience? Click here

Can photos now be posted via a desktop browser on Instagram?

Instagram is testing its latest desktop update, and one new feature has marketers excited. The social media platform has now made it possible to post directly from the desktop version. Marketers have long-awaited this request, but it’s better late than never. This option gives marketers a new outlet to efficiently manage and upload their Instagram content. The app also has plans in the works to enable desktop users to upload stories and reels too. Read more about this new update in Social Media Today’s article


Totally Unrelated

Flying Car

It’s a bird… It’s a plane… It’s a car! It’s not something you just see in movies anymore. A flying car is now a reality. This week Stefan Klein, founder, and CEO of research and development company Klein Vision, made history by driving the first flying car! The project has been in the making for over 20 years. Learn more about this amazing invention in this article from Digital Trends.

About the Author

Builders Digital Experience

At BDX, our team of experts sets us apart. For over 20 years, we’ve helped top builders successfully market their new home communities. We work with over 1000 builders to create successful digital marketing programs. Our professionals are experts in the latest technology, marketing, and industry trends.

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