Welcome to the BYTE, where we serve up the latest marketing and tech news for you to sink your teeth into.
This week we’re taking a BYTE out of content FAQ tactics, CTA strategic fundamentals, Gen Z trends, YouTube Shorts, and Apple’s Visual Look Up tool. Dig in!
Generally
12 FAQ Page Tactics
Today’s consumers want to get their answers instantly. One way marketers can supply this demand is to implement a Frequently Asked Questions (FAQ) page on their website. Utilizing an FAQ page saves time for customers who need simple questions answered. It’s also a great repository for employees to access key information as well.
Check out Hubspot’s blog post to leverage twelve examples of FAQ pages to provide a better customer experience.
Take Notes
CTA Strategic Fundamentals
A compelling call to action (CTA) helps you achieve your marketing goals, such as increasing sales or website traffic. But vice versa, if your CTA isn’t clear and concise, it can damage your customer experience. Read Content Marketing Institute’s article to learn strategic fundamentals and CTA examples for making your copy more attractive, layouts more appealing, and campaigns more successful.
Gen Z Insights
Gen Z currently makes up 40% of U.S. consumers. Even though this generation is still young, they are already impacting spending habits like eCommerce demand. If your brand is not marketing to Gen Z users already, it’s time to pivot your approach around these new consumer behaviors to optimize your marketing plan.
View more key trends and insights on how Gen Z relates to brands in this infographic.
Should marketers consider YouTube shorts?
YouTube Shorts are storming social media with a record 1.5 billion users each month. These short clips are here to stay, and Brands should highly consider adding them to their marketing arsenal. In fact, according to a leading data company, Inmar Intelligence, 70% of online users watch short-form videos.
Learn more advantages of YouTube Shorts on Social Media Today’s blog post.
Totally Unrelated
Your iPhone is Now a Plant Expert
iPhones have many functions - texting, FaceTime, email, making payments, and now identifying plants and flowers. Since the newest iOS 15 update, Apple has introduced a visual search feature called Visual Look Up. Visual Look Up can help you recognize flowers and plants by just a photo or screenshot. It works with other objects, too, such as animals or landmarks.
Learn more about this technology in The Verge’s article.
About the Author
More Content by Mary Diegel
