Welcome to the BYTE, where we serve up the latest marketing and tech news for you to sink your teeth into.
This week we’re taking a BYTE out of content update strategies, website keywords tips, GIFs, CTV insights, and the fish classification dilemma. Dig in!
5 Steps to Make Content Updates a Breeze
A thoughtful way to streamline content is to reuse and revise old content. But, instead of looking backward with a strenuous content audit, prep in advance.
Check out these five steps from Content Marketing Institute’s blog post to form a forward-thinking process that will make recycling content and future updates more efficient.
5 Tips for Website Keywords
SEO is vital to your website’s performance. Targeting the right keywords can help optimize your website’s content and increase the chance for your niche audience to find your business online. Read five basic methods to find potential keywords to improve organic traffic from this article on MarketingProfs.
A Guide To Marketing GIFS
GIFs are an excellent way to grab your audience’s attention in the fast-paced social feed. This visual tool produces a short, animated effect that can engage and deliver your message to potential prospects. Take a look at Social Media Examiner’s guide to see best practices and examples of using these animated creatives in your marketing campaigns.
CTV is Dominating Digital Video Spend
Connected TV (CTV) advertising is dominating digital video spending this year. In fact, according to Insider Intelligencer’s eMarketer, CTV “ad spending will grow 34.6% to reach $6.41 billion, this year – marking the first time that CTV will account for more than two-thirds of upfront digital video spend.” CTV Ads, such as BDX’s NewHomeSmart TV that connects with new home shoppers, are a powerful tool to reach your customers on their connected devices.
Read more data and insights for CTV in 2022 on MediaPost’s article.
Are Bees Now Legally Categorized as Fish?
Three conservation groups went to court in California to challenge that bees could legally be classified as fish under state law to protect an endangered species of bees. Yes, you heard that right. And the craziest thing is that they won the trial. Watch the video on Gizmodo to learn the full story!
About the AuthorMore Content by Mary Diegel