Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.
This week we're taking a BYTE out of SEO for YouTube, organic click-through rates, Twitter's emoji reactions, the periodic table for email marketing, and Boom's supersonic aircraft. Dig in!
Is SEO important for your YouTube videos?
Many marketers know that SEO is a critical component to driving traffic to your website, but did you know that SEO is just as important for your YouTube videos? Optimizing your SEO using keyword terms and other SEO best practices will dramatically increase the chances of Google discovering your video. Read about SEO strategies for YouTube in this Social Media Examiner's article.
Does your Google SERP position affect your organic CTR?
Your position on the Search Engine Results Page (SERP) impacts click-through rate (CTR) and how likely your audience will connect with you. The SEO Blog, Backlinko, released a survey full of fascinating stats that show even moving up just one spot organically in Google can dramatically impact the number of click-throughs received – upwards of 30%. Another key finding – the shorter the title tag, the higher the CTR, and title tags containing a question have a 14.1% higher CTR. Check out the survey's full results to learn why improving your organic CTR's is a game-changer.
Twitter's Emoji Reactions
If you're a Twitter user, you're probably familiar with its iconic heart reaction. However, the social media platform is also currently working on more reactions to let their audience genuinely express themselves. With these new emoji-style reactions, users will be able to show emotional responses, such as cheer, sadness, and more. These new engagements on Twitter will give marketers further insights into how users perceived their posts and can help them adjust their content based on that feedback.
The Email Marketing Periodic Table
Email can be a dependable resource for marketers, but it takes trial and error to deliver your message to your intended audience successfully. To help you navigate the obstacles of email, check out Martech's periodic table. Their periodic table contains 61 email marketing components that marketers should be aware of. Most of these factors will positively affect the deliverability and optimization of your email, but there are also "toxins" and "traps" that could lower your chances of getting email to your recipients.
Boom's Supersonic Aircraft
United Airlines just became the first U.S. customer to purchase supersonic aircrafts from Boom Supersonic, a supersonic aircraft company. Not only will Boom's airplane design reduce travel time significantly, but it will also help the environment. According to TechCrunch, "Boom's goal is to be the first commercial aircraft that runs on net-zero carbon footprint fuel right from day one." But, unfortunately, you'll have to wait till 2029 to take a ride on the jet when it is estimated to launch commercially.
About the AuthorMore Content by Builders Digital Experience