Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.
This week we’re taking a BYTE out of AI marketing types, introduction formulas, 2023 social media demographics, Gmail’s blue checkmark, and Google’s .dad domain.
Generally
How are Marketers Leveraging the Different Types of AI?
Artificial Intelligence (AI) is becoming increasingly prevalent across various industries, including marketing. In fact, according to Hubspot, 66% of marketers use generative AI tools like chatbots. Some marketers also leverage AI technology to help with data analysis, personalization, and customer engagement.
Learn more about how brands utilize the different types of AI in marketing on the link above.
Take Notes
7 Writing Introduction Formulas
Writing a compelling introduction is crucial to capturing your audience’s attention. The first few sentences can make or break your viewer’s interest in reading further. Mastering writing successful introductions takes practice, but implementing tried-and-true formulas from marketing professionals can give you an edge. Read Content Marketing Institute’s blog post to find seven methods for creating powerful introductions.
2023 Social Media Demographics
Knowing what social platforms your target demographic frequents determines where to focus your marketing efforts. With the growing number of networks and social media constantly evolving, you may be surprised by the latest social media demographic statistics in 2023.
For example, Statista’s report reveals that with 29.9%, Facebook’s largest demographic is people between the ages of 25 and 34. View a list of social media demographics on Sprout Social’s blog post.
Gmail’s Verified Blue Checkmark
Gmail has rolled out a verification process to help brands authenticate who they say they are. Taking a page out of Twitter’s book, the brand receives a blue checkmark next to its logo picture once verified. This new feature aims to help email receivers confirm a brand’s identity to filter out spam. Learn more about Gmail’s blue checkmark in Gizmodo’s article.
Totally Unrelated
Google’s .Dad Domain
While many of Google’s domain shortcuts, such as doc.new to open a new Google doc, are helpful and practical. The search engine’s new “.dad” domain might be the ultimate dad joke. Google’s new domain dedicates all things related to fathers, including those cringy dad jokes. Read more about this in Wired’s article.
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