Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.
This week we’re taking a BYTE out of social media reports, Instagram bio link strategies, Real Estate Content Marketing tools, Pinterest Advertising, biometric payment offering. Dig in!
Social Media Report Tips
Recording and analyzing performance metrics like reach, engagement, and conversions is not the most thrilling job, but it’s an integral part of social media marketing. Tracking this data helps marketers determine what’s working and what needs improvement in their social media strategy to attain their goals.
AdEspresso breaks down essential metrics to track for various social platforms and some excellent tools to help create these reports. Check it out here!
Does a Link in your Instagram Bio Work?
Although all users now can add links to their stories, Instagram still prohibits links on in-feed posts. People are bypassing this dilemma by implementing a link in their Instagram bio. In fact, according to Sprout Social, “Using a link in bio Instagram tool empowers you to include multiple links, giving your audience more content choices and ways to explore your brand.”
Click on the link above to leverage Instagram bio link strategies to grow your social channel and business.
Real Estate Content Marketing Tools
Buying a house is a monumental moment in life, so real estate professionals’ marketing strategy will have to be ten-fold to grab the attention of prospective homebuyers. One of the most critical parts of home marketing is visuals, and virtual tours are king. According to Brafton, “Customers want 360-degree, panoramic visuals they can engage with. This is more important than it was even 2 years ago, with the pandemic skyrocketing virtual reality as a means of connection.”
Pinterest Advertising for Marketers
Pinterest is often underestimated as an advertising tool compared to well-known social media platforms, such as Instagram. However, with over 442 million monthly active users, this app has the potential to generate leads and sales. Pinterest’s Feed Optimization Playbook reported, “83% of weekly Pinners have made a purchase based on content they saw from brands on Pinterest.” Learn more about the advantages of Pinterest advertising on Hubspot’s article and consider adding this tool to your marketing arsenal.
Biometric Payment Offering
We utilize face and thumbprint recognition technology to open our phones, but what if the same sentiment applies to how we make payments at check out in a store? Mastercard has launched technology that makes this possible in Brazil, and the results show consumers like the convenience of biometrics. Don’t be surprised if you see this product in the states soon because the credit card company plans to bring the program to the U.S., Europe, the Middle East, and Asia at a date yet to be announced. See more about this on CNBC’s story.
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