Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.
This week we're taking a BYTE out of strategies to boost engagement on Instagram, personalizing your marketing messaging, YouTube's Clips option, age demographics for social media, and Google's anonymous animals. Dig in!
Generally
How do you increase reach and engagement on your Instagram?
Utilizing Instagram to increase audience growth and engagement is challenging but not impossible. Like all things in life, it just takes practice and, in this case, some helpful tips. One best practice to maximize outreach is to use carousels - multiple images on each post. The carousel asset causes Instagram to share your post twice on its feed featuring different images. Watch Social Media Examiner's comprehensive video to review 20 strategies to boost your performance on Instagram.
Take Note
What are the benefits of adding personalization to your messaging?
It's no secret that people will react better to messaging that relates to them. Adding minor details such as a first name or including their interests in your messaging can help improve sales. Using personalization can build brand loyalty, increase engagement, and improve customer retention. In fact, according to CleverTap, "72% of consumers only engage with marketing messages customized to their interests." Check out this infographic from CleverTap to learn 10 personalization tips for marketing and start reaping the benefits.
How does YouTube's Clips option help marketers?
If TikTok has taught us anything, it's that short video clips are popular. YouTube is taking a page out of TikTok's book by implementing a new feature called Clips. The Clips option will allow YouTuber's to highlight a small segment of their video and share it on various social media channels. This new feature aims to utilize short clips to entice viewers to watch your full YouTube video and gain more engagement.
The Age Gap on Social Media
The Pew Research Center surveyed 1,502 adults, age 18 or older, to help determine which social media platforms are popular among each age demographic. Their results revealed two main factors. Facebook had the narrowest gap between ages, and Snapchat had the widest. 70% of adults aged 18-29 claimed they used Facebook compared to 50% of adults age 65 and older. In comparison, 65% of adults age 18-29 said they used Snapchat, but only 2% of adults 65 plus stated they'd tried the app. Learn more valuable data to reach your targeted audience in MarketingProfs' article.
Totally Unrelated
Google's Anonymous Animals
If you've shared your document via a sharable link, you've likely seen the adorable animal figures, such as a fox, on the top right of your Google Doc. But do you know the story behind these icons? Initially, Google planned to use number sequences to represent anonymous users currently viewing a file. According to Mental Floss, the team wasn't satisfied with the numbers and wanted something friendlier and more human. Thus, the anonymous animals were created. View all the animal icons in this list from Mental Floss.
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