The BYTE 5/20/22

Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into. 

This week we’re taking a BYTE out of Google’s map upgrade, content planning guide, YouTube’s green screen option, infographic styles, and Domino’s mind-ordering app. Dig in!

Generally

Google’s New Map Upgrade

Last week Google held its 2022 I/O summit and announced some upcoming tools and updates digital marketers should take note of. One upgrade unveiled for their Maps feature has gotten people excited about the immersive experience and the opportunities for businesses it brings forth. Check out a sample of the new map and learn more insights from Google’s event in Social Media Today’s article.

Take Notes

8 Steps to Content Planning for Social

Content planning is complex, and it’s much more than just scheduling social media posts. A successful content strategy drives with your marketing goals in mind, such as increasing traffic to your website. 

View Hootesuite’s 8-step guide to help you implement your own efficient content planning process and improve overall social media performance.  

YouTube’s Green Screen Option

Short-form videos are on the rise. YouTube is no stranger to this trend with its Shorts feature. In fact, according to Social Media Today, “YouTube continues to see strong performance with its Shorts option, with Shorts clips in the app now seeing over 30 billion views per day, a 4x increase on a year ago.” But, to stay on top, the video platform recently expanded its creative potential with a broader pool of content now available for their Green Screen option. Read more about this advancement on the link above. 

8 Infographic Models for Marketers

Infographics are essential to a marketer’s playbook, especially on social media. Brafton reported that “infographics are shared three times more than other content types.” These visuals are an excellent way for brand promotion and to construe data. However, it can be hard to determine which style will make the most impact on your audience with multiple types of infographics. 

View this infographic to leverage eight different types of infographics for every stage of the customer journey. 

Totally Unrelated

Domino’s Mind-Ordering App

With season four of Netflix’s Stranger Things right on the brink of its release date on May 27th, Domino’s app uniquely promotes the series. 

The pizza company’s “mind-ordering” app lets you order pizza with your supernatural “powers”, also known as facial expressions and head movements. Domino’s mobile ordering app reveals easter eggs for the series and is the first of its kind. Learn more about this innovative technology in Marketing Dive’s article.

About the Author

Mary Diegel is currently a Marketing Coordinator with BDX. You can often see her handling social media or helping with the BDX University blog. Mary also helps coordinate plans for internal and external events. She graduated from Texas State University with a degree in Mass Communications. When she has free time, Mary enjoys going on adventures and hiking with her beloved dogs.

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