Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.
This week we’re taking a BYTE out of YouTube’s latest upgrades, Meta’s ad AI process, Twitter’s video tools, social media post times, and a volcanic planet.
YouTube’s Latest Updates for Marketers
According to DemandSage, with over 2.68 billion users in 2023, YouTube is the second-biggest social media platform in the world. Recently, the video platform made some updates to help divulge audience behavior and enhance the Shorts experience for viewers. Learn audience insights and cutting-edge tools to maximize your YouTube content in Social Media Today’s article.
Meta Improves Ad Performance with AI
Although online data restrictions have made it harder to succeed in ad targeting, Meta is utilizing the help of an innovative AI tool to provide relevant ads to its audience. With AI technology, the new ad delivery process called ‘Meta Lattice” can analyze data across Meta to better predict likely ad interest without direct data from a person. Learn more about this ad targeting process here.
Twitter’s Video Experience
With video being the most engaging medium, it’s no surprise Twitter’s focus is shifting to video. Previously the social media platform has released longer video uploads for Blue subscribers. Now they are introducing the playback speed feature that allows users to control the rate at which people view their video. Learn more about video tools for Twitter in Social Media Today’s blog post.
What is the Best Time to Post on social media in 2023?
Depending on your audience and what social platform you plan to utilize, the golden time to post changes. However, learning data-backed insights from a social media expert can help you strategize.
For example, Sprout Social reports Sundays tend to get less engagement on social posts than any other day. So, prioritizing content on days other than Sunday would be worthwhile. Learn what days and times deliver the most engagement across social media platforms in MarketingProfs’ article.
The Planet’s Floor is Lava
Do you remember the childhood game, The Floor is Lava? Well, on the planet called LP 791-18 d, the ground is lava! NASA’s Transiting Exoplanet Survey Satellite and retired Spitzer Space Telescope discovered the earth-sized planet orbiting a red dwarf. Due to the planet’s elliptical orbit near the dwarf star, the planet’s friction causes volcanic eruptions across the surface. Learn more about LP 791-18 d from Gizmodo’s article.
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