Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.
This week we’re taking a BYTE out of the best time to post on social media, Email Marketing 101, a guide to social media, SEO tips for video, and the Janus t-shirt. Dig in!
Generally
What are the best times to post on social media?
Figuring out when to post on social media is a struggle many Marketers face, especially when you don’t have insights on how well your social media is doing. The report you receive from your social media platform usually gets recorded when users are active in the app, meaning it doesn’t measure all of the data. Sprout’s report on the best time to post on social media was based on the company’s 20,000 customer base and may be more accurate than a general social media report. Check out the report to optimize your posting strategy and improve your social media performance.
Take Note
Email Marketing 101
Email marketing can either be a hit or miss, but when done right, is a crucial connector for businesses. According to Email Uplers, the average reader in 2020 spends 11.82 seconds on an email. That’s a short time to convey your message. Your subject line and pre-header determine whether your audience will even take the time to read your email. Even with a compelling pre-header and subject line, you will need to back it up with persuasive content to keep their interest. Learn more essential tips and design practices that can optimize your email marketing from Email Uplers’ infographic.
A Guide to Social Media in 2021
Social media is constantly evolving, and apps come in and out of popularity by the minute. Social Media Examiner's Social Media Marketing Industry Report covers important insights that can help brands increase engagement and performance on social platforms. The PDF provides tips for organic social media use, video marketing, and paid activities. If you want to improve sales or cultivate loyal fans—this report is for you.
How do you optimize SEO for your videos?
What’s the point of creating a product video if no one can find it on Google? One of the best ways to ensure that your video will be discovered by Google and show up in search is to create a page dedicated solely to a video in addition to adding it to your product page. Using this strategy, you are likely to drive additional traffic and provide maximum exposure for your video. Boost your SEO benefits further by adding video structured data to your pages, especially when the video is embedded and requires user interaction to play. Read more SEO tips in this article from Google Search Central.
Totally Unrelated
Warm to Cold Instantly with Janus T-shirt
A jacket may be less of a necessity with this new Janus T-shirt invented by a group of Chinese researchers. The fabric used for the t-shirt will not only help keep you cooler by 11 degrees, but if you flip it the other way, it will help keep you warmer by 14 degrees. The best part about this invention is it also generates power, and according to Fast Company, it could also “save us considerable greenhouse emissions from heating and cooling.”
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