Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.
This week we’re taking a BYTE out of digital touchpoints, content pillar strategies, interactive ad campaigns, buyer personas, and Privateer’s satellite technology. Dig in!
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Digital Touchpoints Spark Joy
Every digital touchpoint your prospect interacts with during their online journey is an opportunity for your brand to make a good impression and, feasibly, a new customer. Read MarketingProfs’ article to learn six creative digital touchpoints tactics you can leverage to elicit joy in your potential customer and convert leads.
Take Notes
A Content Pillar Blog Strategy
Attracting your audience to your content amongst seven million other blog posts is grueling but not impracticable. In fact, according to FirstSiteGuide, “67% of bloggers who post daily say that they are successful.”
One way experts recommend to achieve success is to create an informative and authoritative piece of content that covers all aspects of the subject, also known as a content pillar. Learn how to develop and get the most out of your content with these tips for content pillars on AppSumo’s blog post.
Increase Leads with Interactive Ads
HubSpot’s 2022 survey reported that 61% of marketers believe their number one challenge is lead generation. Traditional advertising isn’t as successful as it used to be because today’s buyers expect a personalized experience in every marketing component. According to MarketingProfs, “interactive CTAs invite users to have an experience that is personal, memorable, and relevant for the brand’s target market.”
Click the link above to discover strategies for interactive ad campaigns and improve lead generation.
Buyer Persona
Businesses are opting to use a buyer persona to be more relatable and create a deeper connection with their targeted customer. Some marketers believe these personas are a waste of time, but this strategy helps you align your messaging with your customers’ needs and improve your SEO when done correctly. Read how to create a buyer persona and more advantages of this marketing tool in Ahrefs’ blog post.
Totally Unrelated
Privateer Helps Navigate Space
Privateer, a startup based in Hawaii, has created a solution to help manage a problem that hasn’t been discussed much—the crowded atmosphere of space. With space being so far out of reach for most of us, it’s no wonder this is an unknown issue. Yet, “thanks to reusability of rockets, cheaper components, and the rise of private space companies—space is getting more crowded,” stated Emerging Tech Brew. Privateer’s technology tracks the 27,000 objects, such as satellites, in space and records them. Learn more on the link above.
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