Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.
This week we’re taking a BYTE out of skyscraper content, UGC advertising, 2022 graphic design techniques, AI chatbots, and Netflix’s two thumbs up button. Dig in!
Skyscraper Content Misconceptions
According to Ahrefs, skyscraper content is “a link building strategy where you improve existing popular content and replicate the backlinks.” Much like infographics or listicles, skyscraper content can be a powerful method to increase traffic and attract your audience when implemented correctly. But some marketers are unknowingly misusing this method and negatively affecting the actual value of their content. Check out Content Marketing Institute’s article to learn the dos and don’ts of this technique to serve your readers better and increase internal metrics.
User-Generated Content Advertising
Building trust is critical to a relationship between a consumer and a business. User-generated content (UGC) is a sure-fire way to establish confidence in buying your product because many customers often look at reviews before they purchase. Consumer Acquisition reported that 20% to 50% of ads outperform other types of ads. View more statistics and helpful tips for your UGC advertising on this infographic.
2022 Graphic Design Techniques
One of the goals of social media marketing is to stand out from other content crowding social feeds. The right visuals can capture your audience’s attention and boost user engagement.
Depositphotos, a stock photography company, has put together an infographic that overviews some key graphic design trends that excel on social platforms, such as the color pastel pink. See more design trends to maximize attention in 2022 here.
4 Ways AI Can Boost Conversions
Today’s buyers want around-the-clock availability and want information in real-time. For businesses, AI chatbots, such as BuilderBot from BDX and our partner AtlasRTX have become a popular solution for this demand. And as a matter of fact, GetVoIP stated, “74% of consumers prefer to connect with AI chatbots when looking for quick answers.” Learn four ways to increase conversion with AI chatbots on Marketing Prof’s blog post.
Two Thumbs Up for Netflix
Netflix recently added a new reaction to gauge your preferences and interests. Because one thumb up wasn’t enough, the streaming service added a two thumbs up button. This new tool lets subscribers have more options on how they rate content and can help curate their homepage with even better recommendations. Learn more about Netflix and this new feature in The Verge’s article.
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